Articles by Jim Pickerell

What’s Happening To Editorial Pricing?

By Jim Pickerell | 1023 Words | Posted 9/22/2015 | Comments (1)
Recently, I received some second hand information about a major editorial agency in Europe that licensed about 70,000 in 2007. The number of images licensed was up to about 400,000 in 2014. Sounds great. But, here’s the rest of the story. The average price paid for each use in 2007 was about $167.00.  The average price for each use in 2014 was a little over $12.00. Consequently, in spite of the almost 6 times growth in the number of images used in 2014 compared to 2007 the total revenue generated in 2014 was less than half that generated in 2007.

Dawn Airey Appointed Getty Images CEO

By Jim Pickerell | 624 Words | Posted 9/21/2015 | Comments
The Getty Images Board of Directors has appointed Dawn Airey to the role of Chief Executive Officer, as of October 12, 2015. Co-founder and CEO, Jonathan Klein is stepping up to the role of Chairman, as announced on the company’s 20th anniversary in March of this year.

Ad Blocking

By Jim Pickerell | 648 Words | Posted 9/18/2015 | Comments (1)
Are you tired of ads for things you absolutely don’t want of need interrupting your favorite news or entertainment TV shows? Almost one-third of every hour is taken up with ads. When you’re trying to read something online do the pop-up ads that are often very difficult to get rid of interrupt your reading and train of thought? Many in the general population want to get rid of these annoyance, but how is that likely to affect revenue for image producers?

Growth Of Digital Advertising

By Jim Pickerell | 378 Words | Posted 9/17/2015 | Comments
According to Zenith Optimedia total worldwide ad spend was about $510 billion in 2014 and Internet advertising (incluiding mobile) was about $122.4 billion in 2014. By 2017 digital is expected to be almost one-third (32.3%) of all global advertising or about $188 million.  

Adobe Stock Makes Sharing Images Easier For Teams

By Jim Pickerell | 377 Words | Posted 9/16/2015 | Comments (1)
Adobe has made it easier for companies with multiple designers (a creative team) to access, manage and license images from one shared Adobe Stock subscription at no extra cost. The service called “Pooled Images” allows an unspecified number of team members to have access to the same Adobe Cloud account.

Dissolve To Add Still Imagery To Offering

By Jim Pickerell | 322 Words | Posted 9/14/2015 | Comments
Stock footage provider Dissolve has announced that it will add royalty-free photography to its creative offering on October 1 of this year. The move comes after two years of steady revenue growth and a burgeoning reputation in the footage-licensing market.

Shutterstock Hires Editorial Shooters

By Jim Pickerell | 433 Words | Posted 9/11/2015 | Comments
Shutterstock, Inc. has hired photographers Chelsea Lauren, Rob LaTour, Stephen Lovekin, and Andrew H. Walker to bring the best event photography and celebrity portraiture to the company.

Visual Stream Announces Results of Art Buyer Survey

By Jim Pickerell | 844 Words | Posted 9/10/2015 | Comments
VisualSteam has announced the results of its annual survey of art buyers regarding the use of stock photography and video. Getty Images, iStock Photos, and Shutterstock take the top 3 spots (in that order) as the go-to resources for art buyers.

National Geographic Sold to 21st Century Fox

By Jim Pickerell | 284 Words | Posted 9/10/2015 | Comments
The New York Times reports that the National Geographic Society have been sold to Rupert Murdoch’s 21st Century Fox for $725 million.

Scoopshot’s New Direction

By Jim Pickerell | 854 Words | Posted 9/9/2015 | Comments
Scoopshot’s new focus on providing image buyers with professionally produced on-demand photography, produced to precise specifications, is a dramatic reversal from the company’s existing strategy of supplying User Generated Content (UGC).

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.