Articles by Jim Pickerell

ImageBrief’s Photographer Search

By Jim Pickerell | 823 Words | Posted 12/30/2014 | Comments
Early in December ImageBrief introduced a Photographer Search feature. It’s a great idea and something photographers need, but it still needs a little work. This story identifies some of the problem areas and offers suggestions that make "Photographer Search" more user friendly.

The Future of Advertising

By Jim Pickerell | 1916 Words | Posted 12/29/2014 | Comments (5)
Before reading this colloquy between Paul Melcher and myself the reader should review my story on “Authentic And Real Images” and all the comments that started our whole conversation. Paul makes some excellent points. To a large extent I agree with his entire analysis. There is about to be some dramatic shifts in the way advertising is delivered. These stories look at some of the implications for photographers.

Authentic and Real Images

By Jim Pickerell | 933 Words | Posted 12/23/2014 | Comments (4)
The not so new buzzwords in stock photography are “Authentic” and “Real.” In theory, a photo can’t be authentic or real unless it is captured as a grab shot of something that happened in front of you as you move through life. Many would like for you to believe that if the image is staged in any way by a professional it can’t be authentic or real, no matter how hard the professional tries to make it look that way.

Shutterstock Tribute To Great Film Directors

By Jim Pickerell | 56 Words | Posted 12/23/2014 | Comments
Shutterstock has put together a video tribute to 5 great movie directors -- Wes Anderson, Quentin Tarantino, David Fincher, Alfonso Cuaron and Terrence Malick – using only clips from their collection of stock video footage.

U.S. Copyright Office Updates Practices

By Jim Pickerell | 258 Words | Posted 12/23/2014 | Comments
The Copyright Office has released the official 1,288 page version of the Compendium of U.S. Copyright Office Practices, Third Edition (the “Third Edition”). It is available on the Office’s website at http://copyright.gov/comp3/.

2014 Stories You May Have Missed

By Jim Pickerell | 906 Words | Posted 12/19/2014 | Comments (1)
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professional image creators in the past few years and in general it looks like it will continue on a downhill slope. The following are links to several stories we’ve published in the last year that provide some prospective on where the business is headed. New readers, or long-term subscribers who might have missed some of what we published, may want to check out some of these stories.

2015: Interesting Year Ahead For Stock Photography

By Jim Pickerell | 1228 Words | Posted 12/18/2014 | Comments
It seems likely that we will see some major shifts in the stock photography business as the three major players – Getty Images, Shutterstock and Adobe/Fotolia – jockey for position in a market that is experiencing very little, if any growth. At the end of 2014 Getty’s total revenue will be somewhere around $870 million, but $260 of that will be editorial. Shutterstocks will be about $328 million and I estimate Fotolia’s at somewhere in the range of $110 million.

Panoramic Images Awarded $403,500 For Copyright Infringement

By Jim Pickerell | 406 Words | Posted 12/17/2014 | Comments (2)
Panoramic Images has been awarded $403,500 in a copyright infringement case against educational publisher John Wiley & Sons. The publisher was found to have used 6 images outside the scope of the license agreement. The case was heard before a jury in the Federal District Court the Northern District of Illinois.

Moody’s Downgrades Getty Debt From Stable To Negative

By Jim Pickerell | 371 Words | Posted 12/16/2014 | Comments
Moody's Investors Service ("Moody's") changed the rating outlook of Getty Images, Inc. to negative from stable due to continuing declines in Midstock revenue. Moody's also revised its forecast indicating very high leverage over the next 12 months with reduced free cash flow. Moody's affirmed the B3 Corporate Family Rating, B3-PD Probability of Default Rating.  

Adobe To Acquire Fotolia

By Jim Pickerell | 610 Words | Posted 12/12/2014 | Comments
Adobe has announced that it has entered into a definitive agreement to acquire privately-held Fotolia for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.