Articles by Jim Pickerell

Is There A Future In Stock Photography?

By Jim Pickerell | 1076 Words | Posted 1/8/2014 | Comments
Recently, a photographer who has been regularly producing images for RM licensing for a lot of years asked, “Is there any future in stock photography?” He is with a leading agency, made very good money in the 1990s and sales were pretty good in the early 2000s. Then came 2008-2009 and sales dropped off the cliff. Now he is questioning whether it is worthwhile to continue to produce. He also said, “I have ever bought into the Royalty Free idea.”

Releases: When Are They Required?

By Jim Pickerell | 1080 Words | Posted 1/7/2014 | Comments (2)
A subscriber asked recently, “What is the best way to find out all the legal compliance issues associated with selling stock images of individuals and/or groups?” The issue is very simple. If the image is used for any type of commercial use you need a release. If it is being used for editorial use to illustrate a magazine or newspaper story of something that actually happened, and was taken in a public place, then a release is usually not required. However, it can get a little fuzzy if a picture of someone is used to “illustrate” an editorial story that has nothing to do with the subject of the photograph’s lifestyle.  

Many iStock Sellers Stop Producing New Images

By Jim Pickerell | 6451 Words | Posted 1/6/2014 | Comments
For the past two years I have been tracking semi-annually the total downloads and images in the collection of 420 of iStock’s top earning contributors. As of the end of 2013 these contributors had a total of at least 50,777,000 total career downloads and 1,794,494 images in the iStock collection. Two-hundred-three of these contributors (48%) have uploaded fewer than 100 new images to their collections in the last two years.

Downloads At iStock 12% Lower Than 2012

By Jim Pickerell | 6192 Words | Posted 1/2/2014 | Comments
Based on the downloads of 420 of iStock’s most productive contributors who have a combined total of at least 50,777,000 downloads the number of downloads in 2013 were down about 12% compared to 2012. This group of contributors have approximately one-third* of all iStock downloads since the company’s founding,

Advertising Trends

By Jim Pickerell | 859 Words | Posted 1/2/2014 | Comments
Total global ad spend in 2013 was between $489.6 billion (Magna Global) and $503 billion (ZenithOptimedia). This is up between 3.2% and 3.5% compared to 2012. According to eMarketer the U.S. portion for 2013 is about $171.33 billion or 34% of the world media market.

More On Lightrocket

By Jim Pickerell | 507 Words | Posted 12/27/2013 | Comments
After reading my story on Lightrocket and the comments, Yvan Cohen, co-founder of Lightrocket provided some feedback and clarification.

If You License Images Online Are You Infringing Unilock’s Patent?

By Jim Pickerell | 504 Words | Posted 12/26/2013 | Comments (2)
Patents are granted for original ideas. Unilock has a U.S. patent that describes in broad terms a system for licensing the use of images online. The company is claiming that stock agencies are infringing their patent when they license image use through online sites.

Video Clip Market

By Jim Pickerell | 974 Words | Posted 12/23/2013 | Comments
I get a lot of questions about the size of the video clip market and its potential for growth. There is very little hard data publicly available. Back in 2011 The Association of Commercial Stock Image Licensors (ACSIL) conducted a global survey to determine the size of the stock footage market.  They concluded that the total stock video revenue generated in 2010 was about $394 million. ACSIL believes the revenue generated in 2013 will be about the same.

Will Microstock Or Macrostock Be The Winner?

By Jim Pickerell | 877 Words | Posted 12/19/2013 | Comments (3)
Recently, a German subscriber asked, “Who will be the winner, Microstock or Macrostock?” To answer that question we must define winning. Is licensing the most pictures winning? Is the distributor with the most revenue the winner? Is making it possible for more photographers to earn some money from the pictures they take winning? Is it winning to make it possible for more photographers to earn a living producing and licensing rights to stock pictures? Is it providing customers with better service?

DisabilityImages.com Highlighted By DT Network

By Jim Pickerell | 348 Words | Posted 12/19/2013 | Comments
There is a growing demand for narrowly focused image collections that provide high quality, tightly edited and in depth coverage of their particular niche. DisabilityImages is a good example of one such collection.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.