Articles by Jim Pickerell

Lightrocket: Marketing Opportunity And More

By Jim Pickerell | 962 Words | Posted 12/18/2013 | Comments (4)
Over time royalty rates have declined. Usage fees have dropped dramatically in the last few years. And the huge oversupply of images is making it less likely that any images will ever be licensed. Faced with these facts many photographers have pulled back on new production of stock images, if not dropped out of the stock photo business entirely. Now, Lightrocket offers a marketing option that may make some of those businesses sustainable.

Stealth Stock Photo Producers

By Jim Pickerell | 312 Words | Posted 12/17/2013 | Comments
Many microstock image producers keep a very low profile. Recently we came upon a list www.microstocktime.ru/tools/ of the top 100 individuals and companies with the largest portfolios on Shutterstock. We tried to learn a little more about Africa Studio, the number one contributor.

Visual Connections Chicago 2014 Announced

By Jim Pickerell | 283 Words | Posted 12/16/2013 | Comments
Visual Connections has announced that Visual Connections Chicago (), the leading forum to meet and learn from image/footage buyers, will be moving to a new venue in 2014. Bookings for the Thursday, April 24, 2014 event will open on Wednesday, December 18 at 10am ET.

Bridgeman Art Library Joins Zap Email Service

By Jim Pickerell | 234 Words | Posted 12/16/2013 | Comments
Footage.net’s Zap Email Service enables creative professionals to instantly send their footage requests to over 50 top footage houses via a single email. Footage companies participating on the service receive a daily stream of new footage requests.

Getty Drops Placement Fees For RM Photographer’s Choice

By Jim Pickerell | 350 Words | Posted 12/13/2013 | Comments
Getty Images has announced that as of January 1st 2014, they are dropping the placement fee for RM Photographer’s Choice. This means that there are no longer any fees associated with Photographer’s Choice RM and RF!

ImageBrief Sells Images For 168 Photographers In Oct And Nov

By Jim Pickerell | 967 Words | Posted 12/11/2013 | Comments
Photographers all over the world are making sales through ImageBrief. While it can be a lot of work responding to briefs the photographers we talked to seem generally happy with the results. ImageBrief reported that in October and November they negotiated sales for 168 photographers operating in 30 different countries. (See list below)

Pond5 Passes 2 Million Video Clips, Offers RED Native Files

By Jim Pickerell | 269 Words | Posted 12/11/2013 | Comments
Pond5’s stock footage collection now exceeds 2 million clips. In addition the Redcode RAW (R3D) -- the native format for the popular RED series of ultra-HD cameras -- is now supported on the platform (http://www.pond5.com/r3d).

Stocksy Introduces Responsive Web Design

By Jim Pickerell | 327 Words | Posted 12/10/2013 | Comments
Stocksy has announced that it has become the world's first stock photo website built around responsive web design principals. This step has made Stocksy the only stock photo site that can provide the same optimized research and buying experience across any smartphone, tablet or desktop device.

Fotolia Seeking $300 Million To Refinance Debt

By Jim Pickerell | 370 Words | Posted 12/9/2013 | Comments
Moody's Investors Service ("Moody's") has reported that Fotolia’s revenues for the fiscal year ending December 2012 totaled $87 million. Moody’s expects revenues to increase in the “low to mid-single digit percentage range over the next 12 months.”

Microstock Expo Survey

By Jim Pickerell | 492 Words | Posted 12/9/2013 | Comments
In November I surveyed image creators who had signed up to attend the Microstock Expo in Berlin and asked them two question:
    (1) What are your top four distributors and the percentage of revenue from each?
    (2) Is your gross revenue greater in 2013 than it was in 2012?

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.