Articles by Jim Pickerell

Alert: Post Photos On Facebook, They Can Sell Them!

By Jim Pickerell | 264 Words | Posted 9/9/2013 | Comments (1)
As of September 5th Facebook has modified its Terms of Use to allow the company to sell virtually anything that is uploaded to the site, including all your photos, your identity and your data. Facebook has explicitly removed the privacy protection from the commercialization rights.

Can Getty Take Market Share From Shutterstock?

By Jim Pickerell | 1134 Words | Posted 9/4/2013 | Comments (1)
Clearly Shutterstock is on a growth curve in terms of number of images downloaded and revenue. According to debt investors (those who trade in corporate bonds and corporate debt) Getty’s revenue has been declining over the last three quarters and the company’s expenses have been increasing due to increased marketing costs. To get back in the game Getty has to try to take market share from Shutterstock.

Should Wallpaper Use Be Free?

By Jim Pickerell | 580 Words | Posted 9/3/2013 | Comments (2)
Many Internet users seem to believe that it is OK to use any image they find online for wallpaper on their site. The next step is to grab a bunch of images they like and create a site that makes the images available to others for free wallpaper use. And, once they’ve gone to the trouble to create a site the site owners figure they might as well make a little money by selling a few ads.

Shutterstock/Facebook Agreement: Additional Clarification

By Jim Pickerell | 664 Words | Posted 9/2/2013 | Comments (1)
After the announcement of the Shutterstock/Facebook agreement that makes images available FREE of charge to businesses that advertise on Facebook, I contacted Shutterstock for additional clarification.

Good News: $415,000 Photo Sale

By Jim Pickerell | 191 Words | Posted 8/29/2013 | Comments (2)
In this time of ever declining stock photo prices it is great when we can report a significant license fee for stock images. Last week one of the remaining, small, independent photo agencies negotiated a campaign of global scope entailing unlimited print, web and marketing uses of 7 images for a period of 10 years for a total fee of $415,000.

Offset: New Market For Traditional RF And RM Images

By Jim Pickerell | 441 Words | Posted 8/29/2013 | Comments
Many traditional RF and RM agencies and production companies are adding images to the Offset collection. I’ve found images from Blend, Aurora, Tetra, National Geographic, Westend61, fStop, Johner, Gallery Stock, Cavan Images and Radius Images in the few searches I’ve conducted.

Video Ad Spending: Moving From TV To Online

By Jim Pickerell | 348 Words | Posted 8/28/2013 | Comments
At the recent Interactive Advertising Bureau’s 2013 Digital Content NewFronts conference in New York 75% of the senior executives attending said they plan to shift more of their advertising budget from television to digital video ads over the next year.

Shutterstock Images Available FREE To Facebook Advertisers

By Jim Pickerell | 417 Words | Posted 8/23/2013 | Comments (2)
Shutterstock has done a deal with Facebook that will give businesses that advertise on Facebook FREE access to the Shutterstock library that now totals more than 28 million images. Each time a Facebook advertiser licenses a Shutterstock image the Shutterstock artist will earn a royalty – presumably the $0.25 to $0.40 subscription rate.

Who Shot The Photographer?

By Jim Pickerell | 575 Words | Posted 8/23/2013 | Comments (2)
ImageBrief that connects creative and marketing professionals to a curated network of more than 7,500 professional photographers in 115 countries has published an infographic  that outlines some of the risks professional photographers face in the current market.

Photographic Community Opposes Instagram Terms of Use

By Jim Pickerell | 253 Words | Posted 8/23/2013 | Comments
The American Society of Media Photographers, joined by National Press Photographers Association (NPPA), The Digital Media Licensing Association (PACA), American Photographic Artists (APA), This Week in Photography (TWiP), Professional Photographers of America (PPA), Coordination of European Picture Agencies Stock, Press and Heritage (CEPIC), Graphic Artists Guild (GAG) and American Society of Picture Professionals (ASPP), has mounted a campaign to address the far-reaching Terms of Use of the image sharing service Instagram.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.