Articles by Jim Pickerell

Shutterstock Has 41% Growth In 2012

By Jim Pickerell | 1352 Words | Posted 2/22/2013 | Comments
In its quarterly conference call Shutterstock reported revenue of $169.2 million for the full year of 2012, a 41% increase over the $120.3 million in 2011. Fourth quarter revenue was $49.2 million, a 42% increase over Q4 2011. Looking ahead, the company expects to see revenue of between $48.5 and $50.5 million in Q1 2013, and for the full year revenue in the range of $213 to $219 million. Shutterstock stock (SSTK) closed at $32.88, up 17.22% on Friday.

Image Source Announces Photographer Workshops

By Jim Pickerell | 531 Words | Posted 2/20/2013 | Comments
Image Source has announced the dates and locations of its latest series of photographer workshops, starting in London on March 12, 2013 and ending in Los Angeles on March 21st with additional workshops in Copenhagen, Milan, Munich and New York.

UIG Opens New Content Management Facilities

By Jim Pickerell | 460 Words | Posted 2/19/2013 | Comments
Universal Images Group Limited (UIG), has extended its regional content management facilities by opening offices in Florence, Italy and Sydney, Australia. UIG already has such facilities in Chelmsford, Essex and London in the UK, as well as Chicago and New York, and a video editing studio in Anchorage. The new facilities are managed by experienced editors with college degrees in art history and prior long term services with Alinari, and Photolibrary.

Editorial Photographers Offers Six $1,000 Grants To Students

By Jim Pickerell | 229 Words | Posted 2/19/2013 | Comments
Editorial Photographers has announced its 2013 EP Edu Student Photography Grants program that will provide $1,000 cash grants and another $1,000 worth of gear and business tools to six deserving photography students. Entries must be submitted before March 17, 2013. Entrants must be enrolled full-time during 2012-13 in an accredited college in the U.S. or Canada. Full details are here: http://www.epedu.org.

Volume vs. Price

By Jim Pickerell | 1095 Words | Posted 2/18/2013 | Comments
Most photographers are focused on how much they can charge for their images. The higher the price the happier they are. This is true, not just of RM photographers who want to retain the ability to negotiate on every sale depending on the importance and significance of the usage. It is also true of Microstock photographers as their distributors continue to push up prices. (Check out this story.)

MicrostockGroup 2012 Survey

By Jim Pickerell | 555 Words | Posted 2/15/2013 | Comments
The MicrostockGroup blog conducts an annual survey of microstock contributors. The survey always receives a very high number of responses compared to other photographer surveys. This year 708 contributors supplied information. MicrostockGroup has posted an infographic that highlights some of the more interesting information from the 2012 Microstock Industry Survey.

Microstock Price Comparisons

By Jim Pickerell | 1256 Words | Posted 2/13/2013 | Comments (1)
Many photographers that license their images at RM and traditional RF prices still believe microstock images are being licensed for $1.00. For the most part nothing could be further from the truth. Consider these price comparisons for images on 7 different microstock sites with the average price for an RM or RF sale on Getty Images. You'll be surprised!

Leading Photographers Say Microstock Revenue Falling

By Jim Pickerell | 1483 Words | Posted 2/12/2013 | Comments (1)
Several major image producers that license their work through microstock distributors have told me that their revenue from iStockphoto (IS), Fotolia (FT) and Dreamstime (DT) was down 25% to 30% in 2012 compared to 2011. What’s more, based on current trends they are predicting 2013 revenue will be down 35% to 45% compared to 2011.

iStockphoto Kicks Out Leading Contributors

By Jim Pickerell | 836 Words | Posted 2/11/2013 | Comments
Getty has given Sean Locke and Rob Sylvan notice that their iStockphoto contracts will be terminated in 30 days. Locke is one of the 5 top iStockphoto contributors with over 12,000 images in his collection and close to a million downloads of his images. Sylvan is author of “Taking Stock,” worked on the iStock staff for many years and has helped thousands of photographers build and improve their microstock businesses.

Survey Results: Global Stock Image Revenue

By Jim Pickerell | 1385 Words | Posted 2/8/2013 | Comments
The Global Stock Image Market Research Group (GSIMRG) in Heidelberg, Germany has just released a report on the extensive study of the stock photo industry that it conducted in 2012. They concluded that the stock photo industry generated $2.88 billion in revenue in 2012. Based on their figures I think image licensing is much less. Their report, and my commentary in this article, is a must read for anyone engaged in the stock photo business.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.