Articles by Jim Pickerell

Marketing Budgets Changing

By Jim Pickerell | 468 Words | Posted 8/22/2012 | Comments
According to Advertising Age measured ad spending for the top 100 biggest advertisers dropped 0.2% for the first half of 2012 compared to 2011. While there was a small increase in spending for TV it did not make up for the losses experienced by newspapers and magazines. Check out some of the other marketing trends.

ASMP Offers Model/Property Release App

By Jim Pickerell | 222 Words | Posted 8/20/2012 | Comments
The American Society of Media Photographers (ASMP) has created a free Model/Property Release app for iOS (iPhone and iPad) that makes it easy for photographers to enter their own and the models information. The forms require that a photo of the model be attached to the release before it can be completed. Once the form is filled out the model, the photographer and a witness can each sign the form using their finger or a pen in the same manner as electronic credit card purchases are normally signed. Then, a PDF of the completed release can be emailed to the photographer and the model.

Focus On Real People

By Jim Pickerell | 305 Words | Posted 8/17/2012 | Comments
Citizen Stock has launched a royalty-free collection of over 10,000 images of real people and their emotions. Created by assignment photographers Sherrie Nickol and David Katzenstein, a husband and wife team, Citizen Stock (www.citizenstock.com) is one of the first stock photo agencies devoted solely to portraiture of “real people.” The models aren’t professional models, but children, moms, dads, grandparents, skateboarders, lawyers, teachers, musicians, chefs, artists, office workers, clothing designers, and small business owners, to name a few.

Thinkstock On Google Drive For FREE

By Jim Pickerell | 381 Words | Posted 8/16/2012 | Comments (1)
On its Google Drive cloud storage service Google has added a feature that will allow its customers to use Thinkstock photos for FREE. They are currently asking their customers to suggest photos that they would like to see included in this gallery of free photos.

Carlyle To Buy Getty Images

By Jim Pickerell | 429 Words | Posted 8/15/2012 | Comments (2)
The Carlyle Group (NASDAQ: CG) and Getty Images management announced today they have formed a partnership to acquire Getty Images, Inc., from Hellman & Friedman for $3.3 billion. Carlyle will acquire slightly over 50% of the company. Getty Images Co-Founder and Chairman Mark Getty and the Getty family will roll substantially all of their ownership interests into the transaction. CEO and co-founder Jonathan Klein will also invest equity in the company.

Photographer Earns $19,000 From Cellphone Pics

By Jim Pickerell | 449 Words | Posted 8/7/2012 | Comments (6)
We recently reported on Foap.com, a Swedish site where photographers can sell pictures they take using their cellphones. Now the developers of the Finnish company Scoopshot, which offers a similar service, tell us that their best selling photographers, Arto Mäkelä, has earned more than $19,000 from pictures he ha taken on his Android smartphone and uploaded to the free-to-download Scoopshot app.

Water Rights Images Chooses Visual Steam To Grow Sales

By Jim Pickerell | 243 Words | Posted 8/6/2012 | Comments
Water Rights Images has retained Visual Steam to build and manage a team of experienced licensing professionals on an ongoing basis.

Jury Finds John Wiley & Sons Guilty Of Infringement

By Jim Pickerell | 556 Words | Posted 8/3/2012 | Comments
On Wednesday in Federal District Court for the Southern District of New York a jury found after a seven-day trial that educational publisher John Wiley & Sons was liable for willful copyright infringement of two photos taken by Louis Psihoyos.

Photononstop Group Acquires Biosphoto

By Jim Pickerell | 395 Words | Posted 8/2/2012 | Comments
Photononstop Group, based in Paris, announces the purchase of 100% of the shares in
Biosphoto, France’s leading stock agency specialized in Nature, Garden and Environment Photography. The Biosphoto collection contains 2.5 million photos and 20,000 videos. The terms of the acquisition were not disclosed.

How Low Can Stock Photo Prices Go?

By Jim Pickerell | 1109 Words | Posted 8/1/2012 | Comments (1)
For some years we’ve seen a decline in rights managed and traditional royalty free prices. If you look at the price calculators of major distributors it might appear that prices haven’t declined all that much. The problem is that nobody pays those prices.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.