Articles by Jim Pickerell

SuperStock Announces New CEO

By Jim Pickerell | 290 Words | Posted 8/1/2012 | Comments
SuperStock has announced that Alan Bailey will assume the role of CEO and departing CEO, Lanny Ziering will take over the position of Chairman of RGB Ventures, the parent company of SuperStock.  Mr. Ziering will focus on acquisitions, strategic alliances, and emerging technologies as the company focuses on expansion.

3D Stock Photography

By Jim Pickerell | 277 Words | Posted 7/31/2012 | Comments (2)
ZPartners have launched www.stock3dphotos.com and is inviting still photographers to contribute. The site also provides photographer guidelines for producing 3D photos.

Stock Photography: Future Growth Potential

By Jim Pickerell | 4084 Words | Posted 7/30/2012 | Comments (1)
In the future, will it be possible for more photographers to earn a better living than they are currently earning producing stock images? More and more photographers are jumping into the stock photo business every day and many hope to make it a career. Here’s a dozen reasons why future revenue growth for this industry seems unlikely. I’ve discussed all these issues before, but it seems useful to briefly itemize them all in one place.

Video Selling Strategy: Give Stills Away For Free

By Jim Pickerell | 274 Words | Posted 7/24/2012 | Comments (1)
StockPhotosforFree.com has launched an initial archive of 100,000 free images mostly comprised of still frames pulled from HD videos that are available on VideoBlocks.com.

Alamy vs. Microstock

By Jim Pickerell | 570 Words | Posted 7/23/2012 | Comments
On the MicrostockGroup blog there has been a debate as to whether it is better to try to license images through Alamy rather than on microstock sites given that the license fees  and royalty percentages are so much higher.

Pond5 and Adobe Make Using RF Video Easier

By Jim Pickerell | 206 Words | Posted 7/23/2012 | Comments
Pond5 and Adobe have teamed up to develop a one-of-a-kind plug-in that gives video editors seamless access to the largest collection of over 1.1 million royalty-free stock videos, including 330,000 royalty-free music tracks and sound effects, all exclusively within Adobe Premiere Pro CS6.

Selling Your Stock Photo Agency

By Jim Pickerell | 667 Words | Posted 7/20/2012 | Comments
The stock photo industry seems to be going through another round of acquisitions and consolidations as owners of small, niche agencies find it difficult to compete in today’s market where there is a glut of supply, relatively flat demand and declining prices. Many agency owners are looking for ways to retire or move onto something else. I regularly get request asking “What is my company worth?”

PACA's 17th International Conference

By Jim Pickerell | 361 Words | Posted 7/18/2012 | Comments
PACA’s (Picture Agency Council of America) 17th International Conference will be held this year in Chicago from October 19th through the 21st at the Chicago Marriott Downtown.  In addition to PACA members the event is open to all ‘sister’ trade organizations for the image, illustration and advertising industry. These include:

Fotolia Expands Into Latin America and Australia

By Jim Pickerell | 155 Words | Posted 7/18/2012 | Comments (1)
Fotolia has moved to expand its service in Latin American and Australia just two months after private equity firm KKR took a 50% stake in the company.

AP France Acquired By dapd Media Holding

By Jim Pickerell | 324 Words | Posted 7/17/2012 | Comments
On July 12, 2012, the dapd media holding AG, via its French subsidiary Sipa News, took over the French service of Associated Press (AP). After Sipa Press and Diora News, this is the third company dapd has taken over in France. This takeover makes dapd the largest agency partner of AP worldwide. The parties have agreed not to disclose the purchase price.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.