Articles by Jim Pickerell

20/20 Software Releases Image Expert

By Jim Pickerell | 174 Words | Posted 5/29/2012 | Comments
20/20 Software recently announced the release of Image ExpertTM. The 20/20 Software Image Expert is an advanced workflow and image processing application. It provides image analysis using a set of rules provided by the library; image conversion, image resizing, renaming, and metadata import/export.

123RF Launches Footage Collection

By Jim Pickerell | 335 Words | Posted 5/29/2012 | Comments
123RF has launched 123RF Stock Footage. Clients can choose from over 75,000 high definition video clips at www.123rf.com/stock-footage/ in addition to Royalty-Free Stock Photo and Illustrations.

What Will Shutterstock & Fotolia Do With The Money?

By Jim Pickerell | 2064 Words | Posted 5/25/2012 | Comments (1)
Fotolia just received $150 million growth investment and Shutterstock will have over $100 million from an IPO soon. What will they do with the money? Check out this story to see what we were able to glean from Shutterstock's S-1 filing with the Securities and Exchange Commission and from other industry sources.

Getty Images Owners Consider Sale or IPO

By Jim Pickerell | 464 Words | Posted 5/23/2012 | Comments (1)
Hellman & Friedman, the owners of Getty Images Inc, have retained Goldman Sachs Group Inc and JPMorgan Chase & Co to examine a possible sale or public offering of the business. According to press reports a sale or IPO could value Getty Images at $4 billion. This move follows announcements last week by Shutterstock and Fotolia. Shutterstock hopes to raise $115 million in its IPO and Fotolia received a $150 million growth investment from Kohlberg Kravis Roberts & Co. for a 50% stake in the company

Stock Photo Market Size

By Jim Pickerell | 327 Words | Posted 5/23/2012 | Comments (1)
Will the stock photo market generate $5 billion annually in revenue by the end of 2012? Don't You Believe It.In its recent S-1 filing Shutterstock quoted BBC Research as saying the "market for pre-shot commercial digital imagery is expected to exceed $5 billion in 2013." I think the market for stock still photos, illustration and footage will generate no more than $2 billion by the end of 2012. 

PhotoShelter Helps Photographers Learn What Buyers Want

By Jim Pickerell | 441 Words | Posted 5/22/2012 | Comments
PhotoShelter has released the results of its 2012 survey of “What Buyers Want From Photographers.” ( ) This guide, compiled in conjunction with AgencyAccess, will be useful to photographers seeking assignments as well as those marketing stock. The survey was sent to 90,000 buyers of photography and more than 1,000 responded.

StockFood Introduces Recipe Videos

By Jim Pickerell | 420 Words | Posted 5/21/2012 | Comments
StockFood, the leading food media agency, is adding a new product to its extensive visual collection: instructional Recipe Videos, offered with a package of additional complementary information services. The Recipe Video collection is targeted at the food, retail and hospitality industries, as well as a broad user group of online media.

123RF Partners with ZCool in China

By Jim Pickerell | 374 Words | Posted 5/17/2012 | Comments (1)
123RF has announced a partnership agreement with Zcool, mainland China's renowned creative designer platform for graphic designers. Designers show their work on Zcool and there is a degree of sharing of the work.

ASMP Submits Comments On New Copyright Fees

By Jim Pickerell | 375 Words | Posted 5/17/2012 | Comments
The American Society of Media Photographers (ASMP), along with the Professional Photographers of America (PPA), has submitted comments to the U.S. Copyright Office in response to proposed new registration fees. In formulating the Copyright Office comments, ASMP surveyed its members about copyright registration and received nearly 900 responses.

Appellate Court Upholds $12.74 Million Damages Verdict Against Corbis for Fraud and Breach of Contract

By Jim Pickerell | 329 Words | Posted 5/17/2012 | Comments
A three-judge panel of the Washington State Court of Appeal has substantially affirmed a trial court judgment against Corbis Corporation for Fraud, Breach of Contract, Breach of the Duty of Good Faith and Fair Dealing, Misappropriation of Trade Secrets and Unjust Enrichment over the ownership of Infoflows' Fedmark technology. The original jury awarded $36 million in damages. Following trial the judge reduced the damages to $12.74 million.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.