Articles by Jim Pickerell

New Recommendations For Dealing With Educational Use Requests

By Jim Pickerell | 807 Words | Posted 2/17/2012 | Comments
The Editorial Relations Committee of PACA (Picture Archive Council of America) has released updated suggestions for dealing with educational publishers. Digital technology is rapidly changing the way educational materials are being developed and used. During this transition period image licensors need to be particularly vigilant if they hope to receive reasonable compensation for the long range use of their imagery.

Microstock Group 2011 Industry Survey Results

By Jim Pickerell | 403 Words | Posted 2/15/2012 | Comments
Microstock Group has published the preliminary results of its 2011 survey of microstock contributors. So far more that 700 people have responded, but there is still time for anyone involved in microstock to add additional information before the final results are tallied.

Corbis Images Launches OnDemand: Entertainment Subscriptions

By Jim Pickerell | 519 Words | Posted 2/15/2012 | Comments
Corbis Images has launched OnDemand: Entertainment, a flexible entertainment subscription service. The entertainment subscriptions provide customers with exclusive access to the industry’s most comprehensive collection of breaking entertainment and iconic celebrity imagery. The service will be available to customers worldwide searching for compelling creative content to showcase their celebrity and entertainment related news.  

Opportunity For Photography Students

By Jim Pickerell | 367 Words | Posted 2/15/2012 | Comments
Since September 2011 photography and illustration students have submitted more than 3,000 images to Alamy, the world's largest online stock photography agency. For the next two years these contributors will receive 100% of all money collected for the licensing of their images.

Graphic Design; Illustration Share Of Microstock Sales

By Jim Pickerell | 1006 Words | Posted 2/13/2012 | Comments
One thing that has intrigued me about the microstock business is the role designers and illustrators play as content creators and how their participation on the seller side of the market influences imagery supply and demand. Shutterstock recently reported that in 2011 32% of the company’s total downloads were vector illustrations and that in the last 5 years customers have trended to move away from using photographs to illustrate certain concepts and toward the use of very graphic illustrations.

Microstock Trends -- February 2012

By Jim Pickerell | 1871 Words | Posted 2/10/2012 | Comments (5)
This article provides a selection of stories that will help the reader better understand microstock photography and the state of the market for images at microstock prices at the beginning of 2012. Some of the stories in this list were written as much as two years ago, but provide background on the subject.

iStockphotos Offers Free Valentine eCards On Facebook

By Jim Pickerell | 432 Words | Posted 2/7/2012 | Comments
iStockphoto has announced a new app that lets anyone create fast, fun and free e-cards for use on Facebook. Customer surveys have revealed that e-cards have become more acceptable and often preferred to traditional cards.

Crestock Offers Celebrity Photos For Editorial Use

By Jim Pickerell | 175 Words | Posted 2/7/2012 | Comments
Crestock has launched a collection of celebrity photos at microstock prices at http://www.crestock.com/celebrities/. The collection contains real time coverage of popular stars from coast to coast supplied by top entertainment photographers, supplemented with an archive of past celebrity events – all from ImageCollect/Los Angeles.

Corbis and AP Launch “Perceptions”: New Marketing Strategy

By Jim Pickerell | 223 Words | Posted 2/6/2012 | Comments
Corbis Images (www.corbisimages.com) and The Associated Press (www.ap.org) are rolling out a monthlong social media photo showcase called “Perceptions.” The showcase on Facebook seeks commentary from people who view selected images from the cross-distribution collaboration between the two companies announced in January.

Shutterstock Surpasses 200 Million Global Stock Image Downloads

By Jim Pickerell | 392 Words | Posted 2/2/2012 | Comments
Shutterstock (www.shutterstock.com) has delivered more than 200 million licensed image downloads to its customers since its founding in 2004. This number far exceeds that of any other company licensing rights to stock photography. The company’s closest competitor in the microstock arena is iStockphoto. According to the latest figures from istockcharts.multimedia.de iStock has licensed 116,134,740+ downloads. (The + probably represents a few thousands above this number.)

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.