Articles by Jim Pickerell

Encyclopaedia Britannica Pricing For Picture Access

By Jim Pickerell | 1300 Words | Posted 6/13/2011 | Comments
Last week in a story entitles “Educational Products For Students” I discussed the new educational publisher strategy for making images available to students. In particular I examined the Encyclopaedia Britannica product called Image Quest and made some estimates about pricing and the royalties photographers might receive for the use of their images. Encyclopaedia Britannica has now provided us with more details of their pricing strategy and we need to revise our numbers.

Court Allows Pearson Education To Negotiate With Photographers

By Jim Pickerell | 313 Words | Posted 6/10/2011 | Comments (1)
On Tuesday June 7, 2011 U.S. District Judge James C. Francis IV denied Norbert Wu’s request for a preliminary injunction and sanctions and refused to stop Pearson Education Inc. from communicating with members of a proposed class of photographers. Pearson had been temporarily restrained from negotiating with other photographers and stock agencies with regard to unauthorized use claims until the judge determined whether or not a class action could be certified. Now Pearson is free to move ahead and settle photographer's claims.

Getting Images Seen

By Jim Pickerell | 2038 Words | Posted 6/9/2011 | Comments (4)
Today, the biggest problem for professional photographers is how to get their images seen by potential customers. Most photographers would agree that the way to get the widest possible exposure for their work is to get their images on gettyimages.com. Sources at Getty Images tell me that 96% of the company’s sales come from images customers find on the first three pages of the search returns. Customers have a choice as to how many thumbnails they want to see on any given page -- with a maximum of 100 allowed -- so three pages of images would be a maximum of 300.

Educational Products For Students

By Jim Pickerell | 1693 Words | Posted 6/7/2011 | Comments
The educational market has always been a big segment of the stock photo business. Some agencies and individual photographers earn the majority of there revenue from sales for educational use. Until recently, most of the photographs used for educational purposes were published in textbooks. All that is changing with Britannica Image Quest that gives students and teachers unlimited access to a 2.3 million image file.

ASMP Receives Distribution from Authors Coalition

By Jim Pickerell | 389 Words | Posted 6/7/2011 | Comments
The American Society of Media Photographers (ASMP) has received $170,000 from the Authors Coalition of America (ACA), an organization which distributes money collected for copying non-title-specific works abroad, primarily in Scandinavia and Europe. Non-title-specific works are those that cannot be identified individually or by copyright owner.

Other Microstock Distributors Pick Up Sales as iStock Prices Rise

By Jim Pickerell | 769 Words | Posted 6/2/2011 | Comments (1)
There are strong indications that iStock's introduction of higher priced brands has resulted in the company licensing fewer images. In addition many of its customers seem to be turning away from iStock and goint to other microstock sites to purchase the images they need. One non-exclusive photographer with many best selling recreation images on both iStock and Shutterstock reports that his images on Shutterstock are now outselling those on iStock by 3 to 1 while a year ago the reverse was true. Other photographers confirm this trend.

Pay-As-You-Go Pricing At Bigstock

By Jim Pickerell | 383 Words | Posted 6/2/2011 | Comments
BigStock is introducing a new strategy for licensing microstock images. Their pay-as-you-go system allows customers to pay with a credit card for only those images they want to use immediately and not be forced to purchase packages of credits. There is no minimum purchase.

Corbis Sponsors LOOK3’s Festival Of The Photograph

By Jim Pickerell | 322 Words | Posted 6/2/2011 | Comments
Corbis Images will sponsor the LOOK3 Festival of the Photograph in Charlottesville, VA from June 9-11. The Festival is billed as “three days of peace, love and photography” and will feature exhibits and on-stage appearances by many illustrious photographers, with additional exhibitions, outdoor screenings, and projections.

Market For Images In Asia

By Jim Pickerell | 989 Words | Posted 5/31/2011 | Comments (1)
At the CEPIC Congress in Istanbul a panel of Asian stock agents provided insights into the current market for stock photography in Asia. The panel included: Sandeep Mahewsari of Imagebazaar (www.imagebazaar.com) in India, Daphne Fu of Panorama Images (www.panoramastock.com) in China, Daniel Kang of Image Republic (www.irepublic.kr) in Korea, and Ryusel Yoshimoto of amanaimages (www.amanaimages.com) in Japan.

Getty’s Andy Saunders Discusses The Future Of Creative Content

By Jim Pickerell | 167 Words | Posted 5/31/2011 | Comments
On May 23, 2011 in an open letter to contributors Andy Saunders, Vice President of Creative Imagery for Getty Images, outlined what Getty sees as the future of creative co ntent. His analysis will be of interest to everyone engaged in the stock photo business and can be found at http://www.gettyimages.com/contributors, in the bottom right corner of the contributor log-in page. No password is necessary to view this link.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.