Articles by Jim Pickerell

Will More Images Grow Revenue?

By Jim Pickerell | 841 Words | Posted 5/2/2019 | Comments (1)
Will more images in an agency collection grow revenue? Is more choice always better? Shutterstock is adding 1,608,350 new images a week to its collection. That’s 229,764 new images a day. The average customer reviews 500 or fewer returns before changing search parameters. So how do they make it possible for customers to review all those new images?

Another Look At The Market In China

By Jim Pickerell | 643 Words | Posted 5/2/2019 | Comments
The stock photo market in China may be bigger, and more lucrative than many people think. Gaopin Images tells Selling Stock that their average gross sale to Chinese customers in 2018 was $35, 17% more than what Getty is earning worldwide and 44% more than the gross China sales Getty is reporting to its contributors.

Future Value Of Stock Images

By Jim Pickerell | 462 Words | Posted 4/29/2019 | Comments
I was asked recently to appraise the value of a collection of stock images that were being donated. Back in the 1990s and even the early 2000s this would have been a relatively easy task. I would look at the revenue the collection had generated in previous years, determine the rate of revenue decline year over year and assess, based on the type of imagery, the length of time they might continue to have commercial value.

Shutterstock Q1 2019 Financial Results

By Jim Pickerell | 1194 Words | Posted 4/25/2019 | Comments
Shutterstock has reported Q1 2019 revenue of $163.3 million up $6.7% compared to Q1 2018,  (excluding Webdam which was sold in the first quarter of 2018). The revenue was almost flat with the $162.1 million generated in the previous quarter. During the conference call CFO Steven Berns pointed out that traditionally revenue for Q1 is very similar to revenue in Q4 of the previous year. Revenue per download averaged $3.42 per image, compared to $3.40 in Q1 2018.

Shutterstock and AP Renew Multiyear Distribution Deal

By Jim Pickerell | 229 Words | Posted 4/23/2019 | Comments
Shutterstock, has announced the renewal of its agreement with The Associated Press (AP) to distribute AP’s daily global photo output for license to customers based in the U.S., U.K. and Ireland.

Future Of Copyright In The US

By Jim Pickerell | 88 Words | Posted 4/23/2019 | Comments
On April 8, 2019 there was a roundtable discussion at the Copyright Office’s with regard to the immunity Internet Service Providers are entitled to under the Digital Millennium Copyright Act if they comply with various provisions. The content creator community has been hoping that the U.S. might follow the lead of the European Parliament and provide some additional protections for creators.

Another VCG Update

By Jim Pickerell | 749 Words | Posted 4/22/2019 | Comments
VCG is still offline in China and there is no clear indication when they may be able to resume operations. It appears that VCG’s standard prices have ranged from tens to thousands of yuan. Thus, they could be as low $5 to $10 for the use of an image. Such prices seem to fit with the gross sales prices Getty Images has been reporting, minus a reasonable share for the selling agency. We also know that in a very few cases customers have paid well over $600 to use an image. However, It is unclear what the usage conditions have been for the extremely low prices or anything in between. Maybe VCG’s standard price packages have been very similar to those of Shutterstock or Adobe Stock. We don’t know.

Questions From China About VCG

By Jim Pickerell | 1320 Words | Posted 4/19/2019 | Comments
Photo World Magazine in China asked for my views on four issues related to the VCG copyright dispute. The following are my responses to the questions.  I’ve decided to share these comments with my readers. In addition, at the bottom of the story there links to some other stories on Selling-Stock.com that provide additional information

VCG’s Problems Continue

By Jim Pickerell | 509 Words | Posted 4/16/2019 | Comments
As we reported last week Visual China Group (VCG) in China was forced to close down itd website over the issue of offering the “Black Hole” photograph without giving “clear and visible” credit as required by the Creative Commons license.

Shutterstock Launches “View in Room” Augmented Reality For Mobile  

By Jim Pickerell | 326 Words | Posted 4/16/2019 | Comments
Shutterstock, has announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new “View in Room” button that allows users to access their camera phone and virtually position any of Shutterstock’s 250 million images against the wall in a room of their choosing.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.