Articles by Jim Pickerell

What Motivates Professional Users Of Stock?

By Jim Pickerell | 888 Words | Posted 3/30/2011 | Comments
Cutcaster recently conducted a survey using their own database and Adbase’s email list of creatives in multiple industries in North America. The professional backgrounds of the recipients cover most industries. They received 344 responses almost all of which came from North America with the next largest groups being South America and the UK. See the preliminary results at http://blog.cutcaster.com/2011/02/10/picture-buyer-stats-released-market-information-for-online-image-users/

Masterfile Goes Mobile With iPad / iPhone App

By Jim Pickerell | 177 Words | Posted 3/29/2011 | Comments
Masterfile has launched a free new app for the iPad and iPhone that is specifically designed to save time for art directors, designers and media professionals. The Masterfile app lets them find the images they need quickly and easily while on the move. Masterfile’s new app can be downloaded from the iTunes store. To find out more, visit http://www.masterfile.com/app.

The Stolen Scream

By Jim Pickerell | 85 Words | Posted 3/29/2011 | Comments (1)
About two years after publishing on Flickr photos of himself screaming, Noam Galai discovered that his face was ‘for sale’ in several stores around the world, as well as on the Web. The image was spotted in Spain, Iran, Mexico, England and many other places. When he realized that it was not a one-time-thing he decided to start collecting images/videos of all his ‘appearances’. Check out his Scream Blog where he posts all the different photos and products he can find with his face.

Educational Pricing Based On Unique Users

By Jim Pickerell | 1230 Words | Posted 3/28/2011 | Comments
Educational publishers regularly set up “preferred provider” agreements with image suppliers who represent large collections. Publishers outline certain standard terms and uses. The image provider is then asked to stipulate a fee that will be charged for each use. Based on the fees providers agree to charge the publisher decides which supplier to use. McGraw Hill School Education Group has recently requested quotes from potential preferred providers and they have introduced a new concept for determining circulation of the product. Instead of talking about the number of copies printed McGraw Hill now refers to the number of “unique users.”

PhotoShelter Releases "How to Sell Prints" - A Free Guide

By Jim Pickerell | 243 Words | Posted 3/25/2011 | Comments
PhotoShelter, has released a 44-page e-book entitled 'How to Sell Prints'. This is the latest in a long-running series of free and comprehensive e-books designed to equip photographers with the tools needed for success in today's marketplace. The guide outlines basic and intermediate business strategies designed to help photographers get started selling prints. This free book includes a variety of insightful case studies and action plans, as well as expert recommendations and can be requested here: http://www.photoshelter.com/mkt/how-to-sell-prints

Court Rejects Google’s Proposal To Settle Copyright Claims

By Jim Pickerell | 319 Words | Posted 3/24/2011 | Comments
Federal appeals court judge Denny Chin has rejected Google’s proposed settlement of copyright claims arising from the company’s digitization of books. Since the case is a class action, the court, and not the parties, must determine whether the settlement is fair, adequate and reasonable.

Misery Is Photogenic

By Jim Pickerell | 765 Words | Posted 3/24/2011 | Comments
One of the themes that emerged at the “La Fotografia In Italia” photojournalism conference in Milan last weekend was that the majority of feature stories photojournalists produce deal with tragedies. Some of the editors expressed the opinion that they were tired of seeing so much tragedy and were looking for something more positive and uplifting. A few photographers responded that they are just producing what the market asks for. Someone said that photojournalism is there to reveal the ugliness of our world and documenting various aspects of tragedies is right and proper. Read the whole story by Enzo dal Verme on his blog and my comments here.

Veer® Introduces Extended Legal Protection Up to $250,000

By Jim Pickerell | 222 Words | Posted 3/23/2011 | Comments
Veer (www.veer.com) has announced the introduction of an Extended Customer Protection Plan, providing customers with up to $250,000(USD) coverage for 100 Veer Credits. Veer credit prices range from $0.78 to $1.41 depending on the size of the credit package purchased.

Science Photo Library Signs Licensing Agreement with Global Grid for Learning

By Jim Pickerell | 408 Words | Posted 3/23/2011 | Comments
Science Photo Library, has signed a licensing agreement with Global Grid for Learning, a wholly owned subsidiary of Cambridge University Press and one of the most comprehensive digital educational content collections in the world.

Stock Artists Alliance Closes Doors

By Jim Pickerell | 1003 Words | Posted 3/22/2011 | Comments (1)
The Stock Artists Alliance (SAA), a photographer trade association, has announced that it is discontinuing operations. Founded in 2001, this organization came into being after Getty Images announced that it planned to make significant changes in its photographer contracts. At that time relations between Getty Images and its contract photographers had become steadily “more strained” over a period of 18 months.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.