Articles by Jim Pickerell

Image Licensors Should Be Given Passwords For Textbook Websites

By Jim Pickerell | 1213 Words | Posted 3/21/2011 | Comments (1)
Those who license rights to use photos in textbooks should include language in their invoices that requires publishers to provide the licensor with a password to any web site where the licensors images are used.This story explains why it is important and provides recommended language.

iStockphoto Chosen As “Best Place to Buy Stock Images”

By Jim Pickerell | 149 Words | Posted 3/21/2011 | Comments
iStockphoto has been selected as the “Best Place to Buy Stock Images” in the About.com 2011 Readers' Choice Award.  Now in its fourth year, the About.com Readers' Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers.

Microstock Needs To Offer A “Redeemed Credits” Sort

By Jim Pickerell | 1021 Words | Posted 3/17/2011 | Comments (1)
One of the great benefits of the Microstock marketing strategy is that distributors have always offered customers a variety of ways to organize search returns. In particular, sort-by-downloads has been a very popular option. A “Redeemed Credits” option would get more of the best selling images of the higher priced brands near the top of the search return order. This method of searching would allow customers to see all the various brands in a single search and still see more of the expensive images in the early pages. See explanation.

White House Copyright Crackdown: No Help To Still Photographers

By Jim Pickerell | 239 Words | Posted 3/17/2011 | Comments
The White House has proposed sweeping revisions to the U.S. copyright law, but the changes discussed in the 20-page white paper (PDF) do very little, if anything, to help still photographers.

THP Offering Footage

By Jim Pickerell | 255 Words | Posted 3/17/2011 | Comments
The THP Photo & Video Services has announced that its members will distribute video with the same ease with which they have been distributing images for over 10 years. The THP now hosts close to 100,000 video clips along with its slightly over 13 million high resolution image files. The THP is a software platform developed and administered by age footstock.

Stock Footage Online Launches New Web Site Design

By Jim Pickerell | 122 Words | Posted 3/16/2011 | Comments
Stock Footage Online (www.stockfootageonline.com) has launched a new site with links to 80 leading stock footage specialist libraries. Currently, visitor figures for this site are headed toward 100,000 per month.

Alaska Stock Thriving At Age 20

By Jim Pickerell | 182 Words | Posted 3/16/2011 | Comments
Despite declining photo budgets, and instability in the stock photo industry due to the availability of microstock, automated digital subscription services, and the increased accessibility of advanced digital technology, Alaska’s premier photo collection, Alaska Stock Images, is celebrating 20 years as Alaska’s largest agency providing unique professional quality Alaskan Rights-Managed and Royalty-Free stock photos.  

Are Units Licensed Going Up or Down?

By Jim Pickerell | 1305 Words | Posted 3/15/2011 | Comments (1)
Recently, I posted on the “Stock Photography: buy and sell photos” group on LinkedIn.com some of the information about photography revenue relative to printing revenue that is found in this story. Peter Dean came back with a related question that deserves some careful examination. He asked, “Approximately how many more images are used these days in print compared to 10 years ago?” He also wanted to know whether print revenue is Static? going Up or going Down?

New Sources For Video Footage

By Jim Pickerell | 225 Words | Posted 3/15/2011 | Comments
Two companies have announced new video offerings. age fotostock is promoting its THP Photo & Video Services (Technological Hosting Platform) that consolidates imagery from many suppliers and hosts it for distributors around the world. Stock Footage Online (www.stockfootageonline.com) has launched a new site with links to 80 leading stock footage specialist libraries.

Reinvention: Four Photographer Success Stories

By Jim Pickerell | 3684 Words | Posted 3/11/2011 | Comments
At ASMP’s recent Strictly Business 3 education weekend in Philadelphia four photographers explained how they had reinvented their businesses in the current challenging business environment. Here are their stories. There will be more success stories at the last Strictly Business 3 conference in 2011 which takes place in Chicago April 1st through 3rd.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.