Articles by Jim Pickerell

Masterfile Launches Bonus Challenge!

By Jim Pickerell | 209 Words | Posted 2/16/2011 | Comments
With the growing success of Masterfile’s Master Creative campaign, the stock image company has released yet another challenge to the creative community – Photo Adjustment Mastery.

AIGA Partners With Shutterstock

By Jim Pickerell | 280 Words | Posted 2/15/2011 | Comments
AIGA, the professional association for design, announced an exclusive partnership with Shutterstock, the world's largest subscription-based provider of royalty-free stock photography, illustrations, and stock footage. Shutterstock is also offering AIGA members a 15 percent discount on anything purchased from its more than 14 million image library of photographs, illustrations and vector files.

Stock Photography: A 50 Year Evolution

By Jim Pickerell | 4906 Words | Posted 2/14/2011 | Comments (2)
The stock photo industry has evolved in many interesting ways in the last 50 years. This story looks at the changes from mostly editorial rights-managed, to the 1976 copyright law change, to the print catalog era, to CD-rom delivered royalty-free, to the Internet and finally to microstock. We identify some of the key drivers of these changes and show how some unrelated developments made the changes inevitable.

Alamy Submissions Hit Record High

By Jim Pickerell | 188 Words | Posted 2/14/2011 | Comments
Alamy has reported that in the last eight weeks it has added a record 1.2 million images to its collection which now exceeds 22 million images. In January alone the collection grew by 620,000 images. A year ago the company had in the range of 18 million images on its site. Over 20,000 photographers and 500 picture agencies have contributed mages to the Alamy.com site.

Changing Textbook Industry

By Jim Pickerell | 543 Words | Posted 2/10/2011 | Comments
If you license rights to your photos for textbook use then here are a few articles you should read.

The Future of Still Photography: Hobby or Career

By Jim Pickerell | 1393 Words | Posted 2/10/2011 | Comments (4)
Emily Chow, a photojournalism student at Northwestern University's Medill School, posted a story on Black Star Rising (see here) which basically takes the position that photography students should ignore what experienced professional photographers are telling them and forge ahead with determination to launch careers in photography. I had to respond. Be sure to read her story first.

Apple vs. European Publishers

By Jim Pickerell | 314 Words | Posted 2/9/2011 | Comments
Newspaper publishers, almost universally, believe the iPad and other tablet devices are possible saviors of the journalism business since they are a much more cost effective news delivery system than print and more than 50 million devices are expected to be in use before the end of 2011. However, given the way payment for content is structured European publishers are very concerned about loss of control of their businesses.

Tom Grill’s Daily Stock Shot Project

By Jim Pickerell | 300 Words | Posted 2/8/2011 | Comments (2)
For over 30 years Tom Grill has been teaching photographers how to take marketable stock shots. In mid-November last year he decided to take at least one stock photo a day for a year and post them to this blog. These are not images from his normal, planned stock shoots. Rather they are grab shots from things he is exposed to daily. Some will be taken while he is on one of his normal shoots, but all the shots will only be happenstance, not anything planned in advance as part of his regular shoots. He is also supplying information about the techniques used to create some of the images.

New Market For Photography: iPhone Apps

By Jim Pickerell | 248 Words | Posted 2/8/2011 | Comments (1)
Hawaii photographer Douglas Peebles is exploring a new market for his images – iPhone Apps. During his more than 30 years of photographing the Hawaiian Islands he has produced 18 books and a number of pocket guides to the various islands. He currently has seven iPhone apps which give him another way to reach consumers.

How Microstock Ideas Could Benefit Traditional Stock

By Jim Pickerell | 1333 Words | Posted 2/7/2011 | Comments (2)
Photographers who license rights to their images based on how the images will be used tend to be adamantly opposed to microstock. The principle reason for such opposition is that microstock images are licensed for use at very low prices. With microstock there are a few price variations depending on how the images will be used, but they are minimal compared to those used by rights-managed sellers. All other aspects of the microstock business tend to get ignored. I want to examine some of these other aspects of microstock licensing and point out how traditional agency photographers might benefit if their agencies would adopt some of them.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.