Articles by Jim Pickerell

Finding A New Model For News Delivery

By Jim Pickerell | 767 Words | Posted 2/2/2011 | Comments
Most newspaper and magazine publishers have recognized for some time that the handwriting is on the wall and the old business model where 80% of the cost of producing a newspaper or magazine was covered by advertising and 20% by subscriptions is no longer viable.

iStockphoto Hires Nick King as Vice President, International

By Jim Pickerell | 220 Words | Posted 2/1/2011 | Comments
iStockphoto today announced that it has hired digital media industry veteran, Nick King, as vice president, international. King will spearhead the company’s international development and will focus his efforts on reaching new customers and markets around the globe.
 

Visual Connections New York Image Expo 2011 Booking Now Open!

By Jim Pickerell | 109 Words | Posted 2/1/2011 | Comments
The New York Image Expo will take place on Thursday, October 20th, with setup on Wednesday 19th. The PACA Annual International Conference follows immediately afterwards, on October 21st to 23rd, which should help minimize travel costs and time out of the office.

AudioMicro and Fotolia To Partner in Content Licensing Ventures

By Jim Pickerell | 177 Words | Posted 2/1/2011 | Comments
AudioMicro, which offers the world’s largest collection of user-generated royalty free music and sound effects, announced today that it has received an equity investment from Fotolia, Europe’s leading micro stock photo site.  Existing investor DFJ Frontier, a West Coast seed and early-stage investor, also participated in the financing, which totaled $750,000.  In connection with the financing, Oleg Tscheltzoff, co-founder and chief executive officer of Fotolia, has joined AudioMicro’s board of directors.

Photographers Direct: Royalty Share Key Driver

By Jim Pickerell | 1187 Words | Posted 1/31/2011 | Comments
Photographers trying to license rights to their pictures are constantly looking for ways to make contact with potential customers. Any given image is potentially marketable to buyers worldwide. Individual photographers are unlikely to ever meet most of these potential customers. Thus, photographers tend to employ a variety of middlemen operations to assist them in finding customers. One such operation is Photographers Direct (PD) which has helped more than 15,862 photographers (about 5,000 currently active) make contact with over 20,280 unique buyers worldwide.

Changes At Pixmac

By Jim Pickerell | 904 Words | Posted 1/26/2011 | Comments
Pixmac has removed its exclusively restrictions for its contributors and raised commission rates. Contributors will now receive 30% of the revenue collected or at least $0.25 per download for the first $200.00 in earnings. Once their total earning exceed $200.00 they will receive 40%.

Do Art Directors Use Ridiculous Concept Images?

By Jim Pickerell | 148 Words | Posted 1/25/2011 | Comments (8)
When the Huffington Post starts lampooning what they call “Ridiculous Stock Photos” will art directors judge the concepts as something to avoid in the future?

Simon Woodthorpe Joins Image Source

By Jim Pickerell | 173 Words | Posted 1/25/2011 | Comments
Image Source has announced the immediate appointment of Simon Woodthorpe as Group Sales Director to head up both the Image Source direct sales team and the strong distribution network of over 200 distributors worldwide.

Capture Offers Hosting to BAPLA and CEPIC Members

By Jim Pickerell | 255 Words | Posted 1/25/2011 | Comments
Due to an expansion of its state-of-the-art hosting environment, Capture has spare space and
is offering to supply and host dedicated servers for BAPLA and CEPIC members on a first-come-first-served basis.

What Are Pictures Worth To Book Publishers?

By Jim Pickerell | 1164 Words | Posted 1/24/2011 | Comments (1)
Do educational publishers place much value on the pictures they use in their books? Based on what they are willing to pay for such images, the role pictures play in the educational process has declined significantly over the last 10 to 15 years. The fees paid for images used in textbooks have not kept up with changing usage demands. There may be little photographers can do to alter this trend, but they need to be aware of and understand the problem as they plan future production for this market.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.