Articles by Jim Pickerell

Is Average RPI a Useful Measure?

By Jim Pickerell | 730 Words | Posted 9/23/2010 | Comments (2)
The average annual income or a large group of photographers is pretty meaningless. It depends greatly on how many images a photographer has in a collection, generally how productive he is, the kind of imagery he shoots, whether his work is represented by a single agency or many agencies, which agencies in particular, and probably a number of other factors.

Going Pro: Video

By Jim Pickerell | 2090 Words | Posted 9/23/2010 | Comments
In theory there should be a major growth in demand in the near future for video. However, people have been making that prediction for more than a decade and the demand still doesn’t seem to be taking off. In fact, videographers who were among the leading sellers of video clips a decade ago are now reporting that their sales are down 50% from what they were just three or four years ago.

Graphic Design USA Stock Survey: Pro Use of Microstock Skyrockets, RM Falls

By Jim Pickerell | 270 Words | Posted 9/22/2010 | Comments (2)
The 24th annual Graphic Design USA stock survey shows increasing use of microstock by professional graphic designers.

Gross Margin and Real Profit

By Jim Pickerell | 1974 Words | Posted 9/21/2010 | Comments (7)
iStockphoto COO Kelly Thompson says the company cannot keep growing profit at the old royalty rates, so they have to reduce what they are paying suppliers. The problem is not that the company does not have substantial profits. Rather, it is Getty Images’ arbitrary standard for what the gross profit margin in the stock photo industry should be that causes the problem.  

Going Pro: The Wedding Option

By Jim Pickerell | 1589 Words | Posted 9/16/2010 | Comments (1)

Many who got into the photography business by shooting stock are finding that relying on stock income alone is insufficient and increasingly unpredictable. In looking for other ways to earn money using their photographic skills, some are exploring the wedding business.

Klein’s New York Digs

By Jim Pickerell | 95 Words | Posted 9/16/2010 | Comments (3)

iStockphoto: Calculating Based on Number of Credits vs. Value Disadvantages Some Contributors

By Jim Pickerell | 483 Words | Posted 9/16/2010 | Comments
I asked iStockphoto COO Kelly Thompson why the company choose to base “redeemed credits,” the number that serves as the basis for the new contributor royalties package, on the number of credits downloaded rather than the monetary value of the credits.

Going Pro: The Wedding Option

By Jim Pickerell | 1610 Words | Posted 9/15/2010 | Comments
Many who got into the photography business by shooting stock are finding that relying on stock income alone is insufficient and increasingly unpredictable. In looking for other ways to earn money using their photographic skills, some are exploring the wedding business.

iStock Revolution

By Jim Pickerell | 1706 Words | Posted 9/10/2010 | Comments (2)
Beginning in 2011, iStockphoto will implement major changes to how it calculates photographer royalties. In addition, the company will soon launch a small higher-priced Agency Collection containing images from some of the major traditional royalty-free brands and invited iStock contributors. Contributor reactions are predictably negative, but how will it shake out form a macro perspective?

Revolution At iStockphotos

By Jim Pickerell | 2133 Words | Posted 9/10/2010 | Comments
iStockphoto has announced a major restructuring in how photographer royalties will be calculated in 2011 and beyond. In addition, within the next few weeks they will create a small, higher priced Agency Collection with images from shooters from some of the major traditional RF brands and selected iStock contributors who will be invited to submit images to the Agency Collection.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.