Articles by Jim Pickerell

Going Pro: The Internet Market

By Jim Pickerell | 1713 Words | Posted 7/21/2010 | Comments
As little as five years ago, approximately 98% of all stock photo revenue came from print uses. There was little or no Internet and small business uses. Today about 20% of industry revenue comes from Internet and small business uses. The needs of these new customers were hardly addressed five years ago, as all traditional sellers focused on the high end of the market. Consequently, when someone wanted an image for these purposes they either took the picture themselves, or copied something off another Internet site and paid nothing for its use. In the last five years the demand for images that will be used electronically has grown dramatically.

Stock Photo Market Size, Worldwide

By Jim Pickerell | 384 Words | Posted 7/18/2010 | Comments
For several years I have estimated that the size of worldwide market for still stock images and illustrations at about $1.8 billion. I’ve also claimed that overall stock photography has been a no-growth business despite the fact that some companies and individuals could point to growth. Now, at the end of 2009 I believe gross revenue for the industry is no more than $1.45 billion and it will probably continue to decline. The stories here break out various segments of the market and explain the overall trends.l

Looking Ahead: Operating A Stock Photography Business

By Jim Pickerell | 812 Words | Posted 7/15/2010 | Comments
This story provides links to a five part series of articles designed to help photographers understand the major trends impacting the industry in 2010 and help them plan for the future. We outline some of the issues to consider, new business models to explore and things to focus on in order to have a profitable business. Following the first five stories are links to some additional articles on the business of stock photography that may be of interest.

How Successful Photographers Do It

By Jim Pickerell | 1112 Words | Posted 7/14/2010 | Comments
Looking for some vacation reading material? Here are some suggestions. If you want to know how successful stock photographers do it, here are links to a series of interviews done over the last couple years. There are lots of different strategies. Some of these photographers are among the world’s most successful. Other’s like Todd Klassy and Holger Mette are relatively new to the business, and have adopted unconventional strategies that may be the wave of the future.

2010 Photographer Income Survey Results: Down

By Jim Pickerell | 1697 Words | Posted 7/13/2010 | Comments (2)
Half of the survey respondents reported a greater than 5% drop in revenues between 2008 and 2009, and more than a fifth continue seeing a decline in 2010 compared to 2009.

Shannon Fagan on Future of Stock Photography

By Jim Pickerell | 1128 Words | Posted 7/9/2010 | Comments (1)
Shannon Fagan is a former President of the Stock Artists Alliance and an Advisory Board member of the Young Photographers Alliance.  In the past 18 months, he has attended every major industry conference to gather information on stock photography and licensing’s current direction.  He has contributed both Rights Managed and Royalty Free images directly to Getty Images, Corbis, Veer, Blend, Image Source, Cultura, Spaces, Tetra and many other brands. He has a deep knowledge of the stock photography industry, both from personal experience, and from his role helping other photographers develop their businesses. The following summarizes a few of his thoughts that were first published on Greg Ceo’s blog.

Shannon Fagan: The Future Of Stock Photography

By Jim Pickerell | 1167 Words | Posted 7/8/2010 | Comments
Shannon Fagan is a former President of the Stock Artists Alliance and an Advisory Board member of the Young Photographers Alliance.  In the past 18 months, he has attended every major industry conference to gather information on stock photography and licensing’s current direction.  He has contributed both Rights Managed and Royalty Free images directly to Getty Images, Corbis, Veer, Blend, Image Source, Cultura, Spaces, Tetra and many other brands. He has a deep knowledge of the stock photography industry, both from personal experience, and from his role helping other photographers develop their businesses. The following summarizes a few of his thoughts that were first published on Greg Ceo’s blog.

Microstock Plateau: iStockphoto July 2010

By Jim Pickerell | 1545 Words | Posted 7/6/2010 | Comments (2)
A 14-month review of data from the leading microstock supports the theory of the fastest-growing industry segment having reached a plateau, with flat unit sales and revenue growth resulting from price increases.

iStockphoto July 2010

By Jim Pickerell | 3231 Words | Posted 7/5/2010 | Comments
The following material was compiled from iStockcharts.multimedia.de and shows the sales of 198 of iStockphoto’s top contributors in the 14 months between May 1, 2009 and June 30, 2010. (I’ll use the word “contributor” instead of “photographer” because a significant number or the top sellers are illustrators or graphic designers selling illustration, not photography).

Ross on Unity, Pricing and Quality

By Jim Pickerell | 1618 Words | Posted 7/1/2010 | Comments (6)
Successful stock shooter Jonathan Ross has invested in all tiers of today's stock image market. His experience says that the way to a profitable future is rooted in a unified approach to pricing and quality. Read this transcript of Ross's recent presentation at the New Media Conference, which took place during the CEPIC Congress in Dublin.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.