Articles by Jim Pickerell

Subscriptions: Not All Equal

By Jim Pickerell | 1189 Words | Posted 6/30/2010 | Comments
Stock image producers often have two misconceptions about subscription licensing services: They believe subscription licensing is simple and that for a very low monthly fee customers are allowed to use any image for any purpose. Neither is true.

UIG Wins Britannica Subscription Service Contract

By Jim Pickerell | 785 Words | Posted 6/29/2010 | Comments (3)
Universal Images Group, the distribution business unit of the Virtual Picture Desk, has been awarded a contract by the Encyclopaedia Britannica to provide an extensive online library of low-resolution (150 dpi) images suitable for educational use. The images will be supplied by numerous producers around the world and, together with Britannica's wholly owned content, will become part of a new subscription service, Britannica Image Explorer.

Licensing Rights To Film Images

By Jim Pickerell | 735 Words | Posted 6/25/2010 | Comments
I receive regular requests from photographers who want to know how they can license rights to the images they have created over the years on film. Here’s what I tell them. Licensing rights to images is very difficult in today’s market because there is such an oversupply available compared to the demand.

Yeulet: From BananaStock to Monkey Business Images

By Jim Pickerell | 1117 Words | Posted 6/22/2010 | Comments (1)
Don’t tell Cathy Yeulet that you can’t make money in microstock. She operates Monkey Business Images, one of the most successful microstock production companies. However, unlike many microstockers, she is not new to stock photography. For many years, Yeulet operated a successful rights-managed business in Oxfordshire, U.K. When traditional royalty-free first began to take off, she created the BananaStock brand, which she sold to Jupiterimages in 2005 for approximately $19 million in cash. She started uploading images to iStockphoto in March of 2008.

Win 100 Euros and More

By Jim Pickerell | 282 Words | Posted 6/18/2010 | Comments
Here’s the best chance you’ll ever have to win 100 Euros (or the equivalent in dollars). You can also respond to a photographer survey or have fun testing your knowledge of photography business trends. Check it out. It will only take a couple minutes.

Unauthorized Use Settlements Grow

By Jim Pickerell | 709 Words | Posted 6/16/2010 | Comments
U.S. educational publishers are admitting to more and more unauthorized uses during the past decade and quietly entering into out-of-court settlements with an increasing number of image suppliers for large numbers of uses. In cases where the original license fee was well under $1,000, publishers are now paying multiple thousands of dollars to settle claims.

Quiz: 20 Questions

By Jim Pickerell | 758 Words | Posted 6/15/2010 | Comments
What do you know about the stock photo industry and its future potential? Here are 20 questions to test your knowledge of facts related to photo licensing. The answers are at the bottom of the story.

Market Information Every Stock Photographer Needs To Know

By Jim Pickerell | 1744 Words | Posted 6/15/2010 | Comments
This story provides a list of useful articles that will provide the reader with a good background on the current state of the stock photography business and where it is headed.

CEPIC 2010: State of the Industry

By Jim Pickerell | 1512 Words | Posted 6/14/2010 | Comments
If you are in the stock imagery business and want to stay current with worldwide industry trends, the annual CEPIC congress is a must-attend event. Held every year in early June—this year in Dublin, Ireland, at the brand new Aviva Stadium—the congress provides an opportunity to meet industry leaders and exchange ideas.

From Single Illustrations to Picture Stories

By Jim Pickerell | 836 Words | Posted 6/9/2010 | Comments
The traditional market for single images is under intense pressure. However, the demand for imagery that hangs together as a story is increasing in both editorial and commercial arenas.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.