Articles by Jim Pickerell

Separate Pricing Structures Needed for Print and Electronic Uses

By Jim Pickerell | 1020 Words | Posted 4/29/2010 | Comments (1)
As methods of supplying educational information to students change and schools adopt more and more electronic tools and techniques, photographers not only need to revise their image production strategies, but also to examine the way they will charge for their services in the future.

ASPP Reinvention Weekend Highlights Multimedia as Area of Future Demand

By Jim Pickerell | 866 Words | Posted 4/26/2010 | Comments (1)
The opportunity to interact with editors from publishing companies, picture researchers, stock agents and photographers at the American Society of Picture Professionals' Reinvention Weekend in Boston provided a clearer picture of where the business of producing images for publication is headed.

Alamy To Launch New Look, Creative Section

By Jim Pickerell | 401 Words | Posted 4/23/2010 | Comments
Alamy is due to launch a new look for its home page and a new format for search results on Monday, April 26. The new site also features a creative imagery section targeting the advertising and design markets.

NGOs Fund Photojournalism: Slippery Slope?

By Jim Pickerell | 456 Words | Posted 4/22/2010 | Comments
Can the reader trust the reporting not to be biased when photojournalism projects are funded by non-profit and non-governmental organizations?

VII's Mayes Comments on Partisan Reporting

By Jim Pickerell | 348 Words | Posted 4/22/2010 | Comments
Stephen Mayes, director of VII Photo, offers his view on NGO-funded projects. "The question of journalists' independence when funded by NGOs is entirely appropriate, and VII is sensitive to the issue," he told Selling Stock.

Census Information Sheds Light on Education Image Use

By Jim Pickerell | 565 Words | Posted 4/14/2010 | Comments
For those who think that the use of photography in education will remain the same, here are some numbers from the U.S. Census Bureau.

Motion Cover Of VIV Magazine

By Jim Pickerell | 26 Words | Posted 4/12/2010 | Comments

Potential Market for Straightforward Content

By Jim Pickerell | 939 Words | Posted 4/12/2010 | Comments (2)
Ernie Monteiro of Time Inc. Content Solutions is looking for new images by sending a letter to many photographers.

Transtock Adds Exclusive HD Video

By Jim Pickerell | 159 Words | Posted 4/8/2010 | Comments
Transtock, Inc., a stock photography library with a comprehensive collection of professionally created transportation-related still photography is expanding into high-definition video. Thanks to recent exclusive agreements with several major contributors, Transtock is now providing access to automotive HD footage.

Do Book Publishers Use Microstock?

By Jim Pickerell | 840 Words | Posted 4/6/2010 | Comments
Only a couple years ago, a researcher for a major book publisher said the company would never use microstock for a textbook, because of the "difficulty of securing rights." Though that was puzzling given typically solid microstock releases, I came away believing that maybe the textbook market was a last bastion of hope for photographers trying to license images at rights-managed prices. But things have changed.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.