Articles by Jim Pickerell

Microstock Images Get Multiple Uses

By Jim Pickerell | 311 Words | Posted 3/15/2010 | Comments (4)
Chris Barton, managing director of Photographers Direct has written a humorous article on the multiple use of microstock images that shows five young people—three women and two men—promoting the products and services of a dozen different companies, with copy that would lead the reader to believe that these people were employees of all these companies. Every rights-managed photographer will enjoy this piece.

Use Pricing Could Benefit Microstock

By Jim Pickerell | 712 Words | Posted 3/11/2010 | Comments (1)
What an image is worth to a customer depends entirely on the customer's intended use. The size of the file delivered has very little to do with how an image might be used, or the value the customer will receive from using it. Granted, there are limits as to how a very small file can be used. But, there are many ways that a medium-size file can be used, with widely varying values. The biggest problem with royalty-free licensing, and particularly with microstock, is not that it prices certain uses very low, but that the system of pricing by file size has tried to ignore use in an effort to achieve simplicity.

Why Do Some Customers Pay More?

By Jim Pickerell | 789 Words | Posted 3/10/2010 | Comments
One of the key things to understand about stock photography is why some customers are willing to pay more than others to use an image.

Use-Based Pricing: Is Rights-Managed Licensing on Way Out?

By Jim Pickerell | 1014 Words | Posted 3/8/2010 | Comments (2)
In response to "Use-Based Pricing: Corbis Moves in Right Direction," Jain Lemos said: "I am not convinced that the rights-managed model should disappear entirely, and promoting that idea too soon could have a negative impact that Corbis and others don't intend. Perhaps rights-managed and [traditional] royalty-free are going away on their own, but they have worked well for many years, and I'd hate to see the baby thrown out with the bath!"

Ease of Search Impacts Image Use

By Jim Pickerell | 1145 Words | Posted 3/5/2010 | Comments (1)
Given the time pressures customers are under, most tend to go to the sites where it is easy to find a usable image. Given the way traditional and microstock sites are designed, it is infinitely easier to find a good, usable image in microstock than on traditional sites -- and microstock customers get the added benefit of paying less.

Alamy Revenue Down 27% In 2009

By Jim Pickerell | 539 Words | Posted 3/5/2010 | Comments
Alamy salesfor the 2009 were $22,864,000, down 27% from 2008. Fourth quarter sales were down less than 2% compared to the third quarter of 2009 and were down 14% compared to the fourth quarter 2008. British pound and Euro sales were up slightly compared to the third quarter of  2009, but U.S. dollar sales were down 12% compared to Q3 2009 and 22% compared to Q4 2008.

Use-Based Pricing: Corbis Moves in Right Direction

By Jim Pickerell | 1201 Words | Posted 3/1/2010 | Comments (3)
The stock photo industry needs a change in strategy so all images can be made available for all uses at a reasonable price based on the value the customer will receive from using the image. We need to get away from the whole idea of rights-managed and royalty-free and recognize that, in all cases, the price is based on use. Rights-managed licensing has always been much more about pricing based on use rather than on managing rights. The vast majority of rights-managed customers are not concerned with rights control or exclusivity.

Does RM Represent 1% of Images Sold?

By Jim Pickerell | 959 Words | Posted 2/25/2010 | Comments (1)
In response to "Stock Photo Lottery," Bill Bachmann said: "I don't know where you get the idea that 1% of images are sold are RM. I think you are pulling that figure out of a hat."

Alamy Revenue Down 27% In 2009

By Jim Pickerell | 543 Words | Posted 2/24/2010 | Comments
Alamy sales for 2009 were $22,864,000, down 27% from 2008. Fourth-quarter sales were down less than 2% compared to the previous quarter but 14% compared to the fourth quarter of 2008. British Pound and Euro sales were up slightly compared to the third quarter of 2009, but U.S. dollar sales were down 12% compared to Q3 2009 and 22% compared to Q4 2008.

Katy von Brandenfels Wins €100

By Jim Pickerell | 161 Words | Posted 2/23/2010 | Comments
Katy von Brandenfels, of BigCheesePhoto won €100 our May/June PhotoLicensingOptions’ contest designed to encourage those interested in the business of producing and licensing rights to images to sign up for this FREE weekly email every Saturday.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.