Articles by Jim Pickerell

Pro Stock Photographer Future Dim

By Jim Pickerell | 712 Words | Posted 1/21/2010 | Comments
In the near future, the vast majority of professional photographers will be unable to earn enough from producing stock images to offset their cost of production.

Micro Sites Help Identify In-Demand Stock Subjects

By Jim Pickerell | 996 Words | Posted 1/20/2010 | Comments
There are two ways to approach shooting for the stock photo market. The first is to take images you love and hope that someone will want to pay you for them. The more businesslike approach is to try to determine what customers want, and one thing that is beneficial is that the subject matter in demand has not changed: what customers wanted five, 10 or 20 years ago is still in demand today.

Why Pay For Information?

By Jim Pickerell | 1088 Words | Posted 1/15/2010 | Comments
With all the free information available on the Internet why would or should anyone want to pay for information? Many consumers believe that writers should give away their work in order to build a following of customers who will then pay them for some other product or service they provide. Most would acknowledge that some effort and expense is required on the part of the creator to produce good, useful information, but often that is not deemed to be of any economic value. Photographers tend to supply information on their blogs as a way of getting customers to hire them for assignment work, for paid speaking engagements or as a way of selling a book. The other way to earn revenue is to generate enough traffic to your site that advertisers will pay to surround your information with ads in hopes that some or your popularity will rub off on them. Is giving away information the only way?

Fotolia Reduces Infinite Collection Royalties to Agencies

By Jim Pickerell | 328 Words | Posted 1/14/2010 | Comments
Fotolia has notified production companies that contribute to its Infinite Collection that in future they will only be paid 40% of sales, instead of the 50% they have been receiving. Independent contributors to the Infinite Collection retain the 50% commission rate.

Micros Offer Updates on Prohibited Products, Locations

By Jim Pickerell | 426 Words | Posted 1/14/2010 | Comments (2)
Though some editorial uses are permissible, photographs of many products and locations cannot be used for commercial purposes without a release. Blanket releases for images of such subjects are almost impossible to obtain. It is sometimes possible to get a release for a very specific, clearly defined use, but not for an undefined "stock use." Therefore, if the stock photographer's goal is to license images as stock, he or she should avoid wasting time photographing such subject matter.

Will We Ever Prevent Unauthorized Uses?

By Jim Pickerell | 723 Words | Posted 1/12/2010 | Comments
A friend who has been on the periphery of the photo industry for decades now works for a company that manages social media and search engine optimization for a variety of clients, including law firms. She said her office mates disagree on what they are allowed to do with pictures they find on news Web sites. She asked: "Are bloggers allowed to illustrate their blog entries with photos they find on news sites, such as a photo of a sinkhole? What are the rules about using editorial images in a blog post?"

Has Microstock Reached Plateau?

By Jim Pickerell | 721 Words | Posted 1/7/2010 | Comments
For most of iStockphoto's best-selling photographers, the number of images downloaded per month declined in 2009.

Top Istockphoto Contributors: 2009 Sales

By Jim Pickerell | 2746 Words | Posted 1/6/2010 | Comments
This chart provides information for 198 of the leading contributors to iStockphoto. It shows the total number of downloads each photographer had as of May 1, 2009 and the minimum and maximum number of downloads the photographer had on December 31, 2009. We were unable to report exact figures for the period May through December because iStockphoto changed its reporting policy in June to only supply a greater than number that indicated the downloads were in a certain range. Using this data and interpolating for the first four missing months in the data we were able to make an estimate of the number of downloads each photographer had in 2009.

Products and Locations Prohibited To Photograph

By Jim Pickerell | 483 Words | Posted 1/5/2010 | Comments
Photographs of many products and locations can not be used for any type of commercial purpose without a release. Blanket releases for images of these subjects are almost impossible to obtain. It is sometimes possible to get a release for a very specific, clearly defined use, but not for an undefined “stock use.” Therefore, if the stock photographer’s goal is to license rights to the images he or she produces the photographer may be better advised to avoid wasting time photographing this subject matter. In some cases such images may be used for editorial purposes.

Ron Chapple: New Directions, Embracing Change

By Jim Pickerell | 826 Words | Posted 1/5/2010 | Comments (1)
After great success at producing and selling traditional rights-managed and royalty-free imagery for more than 25 years, Ron Chapple started producing microstock in 2006. By 2008, he went looking for new opportunities, and in 2009 -- the year when many other photographers struggled to survive -- he doubled his income compared to the previous year.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.