Articles by Jim Pickerell

How The Value Of Stock Photos Has Declined

By Jim Pickerell | 530 Words | Posted 3/7/2019 | Comments
Back in 2007 I was called on to place a value on a collection of wildlife stock images that were involved in a legal action. At the time I based the per-image value on the “average annual return-per-image” of the Getty Images collection. By dividing the gross 2006 RM revenue by the total RM images in the collection I determined that the average annual gross license fee for an RM image was $335.

PantherMedia Representing 360Cities

By Jim Pickerell | 259 Words | Posted 3/7/2019 | Comments
PantherMedia is now representing the work of the largest provider of 360 °/VR media provider, 360Cities. 360 °/VR media are ideal for use in education, publishing, advertising and film, as well as in the development of mobile apps and games. 360Cities has been curating high-quality, fully 360 ° interactive panoramic photos for over 10 years, working with thousands of passionate VR photographers and videographers from around the world.

What’s An Image At Getty Worth?

By Jim Pickerell | 736 Words | Posted 3/5/2019 | Comments (3)
Yesterday, I received a call from a travel photographer who recently started contributing his work to Getty Images. He has about 200 images from various locations around the world in the collection. He just received a sales report for 3 Premium Access sales, each for royalties of under $1.00. He wanted to know who he could contact at Getty about such ridiculously low royalties.

Finding The Right Image Gets Harder For Creatives

By Jim Pickerell | 707 Words | Posted 2/28/2019 | Comments
Did you know it takes Creatives twice as long to find an image that will work for their project as it did just 4 years ago? This is one of the facts that was uncovered in Visualsteam’s Annual Survey of Creative Pros. This 35-page report is packed with other information and insights that should help image licensors and image creators as they plan for the future. The report can be purchased for $69.95 by contacting fnyrf@ivfhnyfgrnz.pbz

Image Creators Need Better Sales Information

By Jim Pickerell | 865 Words | Posted 2/27/2019 | Comments (2)
Image creators need better information about the kind of content that is selling. Are customers looking at higher priced content? Can creators earn more money if their images are in a collection like Offset where images are licensed for much higher prices? Should creators produce more stills? Should they buy new equipment and start shooting video that sells for higher prices? Shutterstock’s quarterly reports to investors aren’t very helpful in this regard.

Shutterstock 2018 Financial Results

By Jim Pickerell | 1218 Words | Posted 2/26/2019 | Comments
Shutterstock has reported Q4 2018 revenue of $162.1 million up $6.7% compared to Q4 2017. (The comparison excludes the 2017 revenue from Webdam which was divested in Q1 2018.) The revenue was also up $9.5 million from Q3 2018. Revenue per download averaged $3.40 per image, compared to $3.33 in Q4 2017. (Much of this growth is probably due to increased sales of video content offered at much higher prices than still image content.)

CEPIC Disappointed With Aspects Of EU Copyright Directive

By Jim Pickerell | 278 Words | Posted 2/25/2019 | Comments
CEPIC expresses its extreme disappointment at the EU copyright Directive as we see that last minute compromises were reached that will directly hurt CEPIC members specialized in fine art, history and vintage photography. Some of these libraries are attached to cultural institutions and contribute to their financing – this not only by “selling postcards” as the agreed compromise text implies.

Pricing For Today’s Stock Photo Market

By Jim Pickerell | 537 Words | Posted 2/21/2019 | Comments
An agent who has operated a small, specialist agency specializing in RM licensing for years contacted me recently and asked the following question. “I’m reworking (or trying to figure out) image pricing in bundle form (similar to OFFSET STOCK PHOTOS). I’m wondering if you’ve talked to them about whether their program might/might not be working?" Here’s my response.  

Pearson Sells U.S. Textbook Business

By Jim Pickerell | 195 Words | Posted 2/18/2019 | Comments
Pearson has sold its U.S. schools course materials business to the private equity groups Nexus Capital Management LP for $250 million. Nexus will pay an initial $25 million and a further $225 million by way of a vendor note due in the next three to five years for the business, which provides textbooks and resources for students from kindergarten to 12th grade.

WPPI Bans Member: Rescinds Past Awards

By Jim Pickerell | 239 Words | Posted 2/18/2019 | Comments
Australian photographer Lisa Saad has been accused of using other people’s photos to compete in, and win, various photo competitions in in Australia, the United States and other countries.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.