Articles by Jim Pickerell

pacaSearch to Launch to Buyers in January 2010

By Jim Pickerell | 799 Words | Posted 11/2/2009 | Comments
In less than 30 days, the Picture Archive Council of America will launch the beta version of pacaSearch, a new search engine expected to enable stock agencies -- particularly the smaller specialists -- to more effectively compete in today's very crowded market. The service will be free to PACA members.

Microstock Inspectors: Outsourced to Eastern Europe

By Jim Pickerell | 863 Words | Posted 10/29/2009 | Comments
One of the things that is a mystery to most photographers, microstock and traditional, is the inspecting (or editing) process. Every microstock agency has slightly different standards that it rigidly enforces. Microstocksolutions founder and managing director Mark Milstein shares the workings of his micro-inspection company, which operates in central and southeastern Europe and services a growing number of microstock agencies.

Getty Expands RM Opportunities for iStock Exclusives

By Jim Pickerell | 617 Words | Posted 10/27/2009 | Comments (2)
In a letter signed by Jonathan Klein, iStockphoto's exclusive contributors have been invited to contribute to Getty Images' rights-managed collections Stone and The Image Bank. Klein said, "We've been dreaming about this one for years and today we are proud to call it a reality."

Klein Interviewed By Timesonline.co.uk

By Jim Pickerell | 398 Words | Posted 10/20/2009 | Comments
Jonathan Klein was recently interviewed by Dan Sabbagh of London-based TimesOnline, where Klein revealed that Hellman & Friedman will own Getty Images for longer than the investment company's typical period of three-and-a-half years. Another revelation: On a non-remarkable October Thursday, Getty-owned iStockphoto did $850K worth of business.

Agency Revenues Down 21%

By Jim Pickerell | 235 Words | Posted 10/19/2009 | Comments (1)
A survey of attendees at last weekend's Picture Agency Council of America's 14th Annual International Conference in Miami, Fla., found that, on average, stock agencies and production companies have had a 21% decline in 2009 revenues compared to 2008.

Microstock Lessons

By Jim Pickerell | 1601 Words | Posted 10/16/2009 | Comments (3)
There are some who have been in the stock photo business for a long time who would like me to say that nobody can make any money selling microstock, or something along the lines of, "If you'll just license your images as rights-managed like I've always done, you'll get rich like I am." Such assertions are patently false and irresponsible to the next generation of photographers.

Lookstat: Overcoming The Microstock Submission Headache

By Jim Pickerell | 605 Words | Posted 10/14/2009 | Comments (1)
The microstock submission process is an issue that frustrates many photographers. Lookstat simplifies this process for those more interested in spending their time taking pictures than sitting in front of a computer.

Microstock Sales: Top iStock Earners

By Jim Pickerell | 738 Words | Posted 10/13/2009 | Comments (10)
Kelly Thompson recently said: "Today, some artists are finding they can make a good living exclusively selling microstock. iStockphoto has many contributors making anywhere from $40,000 to $500,000 a year." Let's examine the earning potential based on the figures of some of iStock's top earners.

What Does One-Time Rights Licensing Mean?

By Jim Pickerell | 1083 Words | Posted 10/12/2009 | Comments (1)
To most, "one-time rights" licensing means the customer gets the right to use the image only once, not multiple times, for the purpose specifically outlined in the invoice. Any use beyond that is viewed as copyright infringement. However, Houghton Mifflin Harcourt is currently trying to argue in court that "one time" means the publisher can print any number of copies of one edition of a book, so long as they do not use the image in other unauthorized editions.

False Premise: Innovation Makes Things Better

By Jim Pickerell | 839 Words | Posted 10/9/2009 | Comments
In "Adding Microstock as a Revenue Stream," Kelly Thompson argued that "technology and innovation perpetuate our ability to lead better, longer and healthier lives." Unfortunately, this is a false premise. Technology and innovation MAY do these things, but not always, not automatically and not necessarily for all stakeholders.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.