Articles by Jim Pickerell

iStockphoto Sales History

By Jim Pickerell | 546 Words | Posted 10/9/2009 | Comments
The story provides a rough estimate of iStockphoto sales and revenue growth since the company was acquired by Getty Images in early 2006. The figures for the years 2006 and 2007 are reasonably accurate because Getty Images was a public company during this period and reporting a great deal of detail about their operations. After the company went private in early 2008 it became more difficult to accurately estimate downloads and revenue.

Jim Erickson: A Contrarian's Approach

By Jim Pickerell | 992 Words | Posted 10/8/2009 | Comments (3)
Jim Erickson breaks all the stock photography rules and yet is one of the world's most successful sellers of stock images. Pick any strategy that everyone agrees is the key to success in stock, and Erickson is probably doing the opposite.

PicScout Launches ImageExchange

By Jim Pickerell | 922 Words | Posted 10/7/2009 | Comments (1)
PicScout has announced a strategic shift from a single source product company focused on finding unauthorized image uses to a services company based upon the PicScout Image Index Registry Connection. One of its initial services will be a product called ImageExchange, which provides a connection between image users and licensors. ImageExchange makes it possible for potential users to easily identify the creator of an image and instantly connect with someone who is authorized to license rights to use it.

Microstock Sales: Top iStock Earners

By Jim Pickerell | 1389 Words | Posted 10/7/2009 | Comments
For most of this year I have been tracking the number of downloads for 117 of the 150 most productive contributors on iStock. (I have been unable to identify the other 33 in the top 150.) Total downloads of the 117 during the last seven months represent about 17% of all iStock contributor downloads. Sixty-five of the 117 contributors have seen a slight decline in average downloads-per-month since March.

Billboards: A Place For RM

By Jim Pickerell | 365 Words | Posted 10/6/2009 | Comments (12)
An Atlantic City billboard that uses an image shot by Jon Feingersh illustrates a discouraging trend in stock-photo pricing. Feingersh produced the image two years ago, as part of a $35,000 Venezuela shoot. A decade ago, The Stock Market probably would have licensed one of Feingersh's images for billboard use at between $4,000 and $5,000; the photographer would have received 50% of the sale. Today, however...

Obama Asked to Protect Creators Rights

By Jim Pickerell | 99 Words | Posted 9/28/2009 | Comments
In the Internet age, creator rights are under attack and in peril.

Loss Of A Market For Photography

By Jim Pickerell | 416 Words | Posted 9/28/2009 | Comments
On October 31, 2009 the Encarta Web site will be discontinued. Microsoft stopped selling Encarta products in June. Now the place for reference information is Wikipedia.org.

Local Advertising Spend Trends

By Jim Pickerell | 339 Words | Posted 9/25/2009 | Comments
According to BIA/Kelsey, local advertising spend continues to shift to digital and to decline overall in gross revenue generated.

SuperStock Acquires Assets of Art Life Images

By Jim Pickerell | 170 Words | Posted 9/24/2009 | Comments
The SuperStock division of RGB Ventures now owns the artist distribution contracts of Art Life Images, which cover approximately 80,000 rights-managed travel images.

2009: Updated Stock Agency List

By Jim Pickerell | 122 Words | Posted 9/24/2009 | Comments (2)
Selling Stock has compiled a list of the world's leading stock photo sellers.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.