Articles by Jim Pickerell

Picture Group: Music and Entertainment Agency Launched

By Jim Pickerell | 482 Words | Posted 9/15/2009 | Comments
Leading music and entertainment photographer, Frank Micelotta, has launched PictureGroup, a digital-media production company.

Market Trends: Advertising Declines

By Jim Pickerell | 657 Words | Posted 9/14/2009 | Comments (2)
Some photographers want to continue to shoot and produce in the same way as they did in 2007. They have the "think positive" mindset that if they continue to produce new and better images in a higher volume than they produced in 2007, sales will go up, or at least they won't decline a whole lot.

Leading Stock Photo Sellers - 2009

By Jim Pickerell | 749 Words | Posted 9/10/2009 | Comments
This list of the world's major stock agencies is divided into three different groups based on my estimates of the gross revenue generated by each of these companies. Group A lists companies with revenue greater than $20 million Groups B is companies with revenues between $5 and $20 million and Group C has revenues between $1 and $5 million.

Business Planning For The Future: Issues to Consider

By Jim Pickerell | 1664 Words | Posted 9/9/2009 | Comments
In the previous story we discussed four major trends in the stock photo industry and listed eleven other related issues that photographers should consider carefully as they try to determine the future prospects of their stock photo business. Below I have discussed each one of these eleven in some detail.

Surfing the Stock Photography Revolution

By Jim Pickerell | 557 Words | Posted 9/9/2009 | Comments (3)
Leading stock shooter Jonathan Ross has released a 48-minute online video that duplicates his recent presentation at a PACA event. The video offers interesting insights into where the business is today and where Ross believes it is headed.

Who Controls The Price?

By Jim Pickerell | 591 Words | Posted 9/8/2009 | Comments (1)
In most industries the manufacturer sets the price for his products based on his manufacturing costs. Of course if he sets his price too high consumers won't buy. Therefore, he certainly has to be sensitive to consumer demand.

Tips For Negotiating Rights Managed Stock Sales

By Jim Pickerell | 1209 Words | Posted 9/8/2009 | Comments
This story offers a number of negotiating times that are useful for anyone who needs to establish a price for an image based on how it will be used.

Stock Photo Business Gets Smaller

By Jim Pickerell | 839 Words | Posted 9/8/2009 | Comments (1)
It is time to revise previous estimates of industry revenues based on what has happened in the past year. For several years, we have estimated the size of the worldwide market for still images and illustrations at about $1.8 billion.

Backcast Revisited

By Jim Pickerell | 777 Words | Posted 9/4/2009 | Comments (1)
We recently covered creating online magazines that have a similar look and function to print magazines, and how easy and inexpensive it has become to create such digital publications with currently available technologies. Stock Index publisher Robert Prior offered a perspective that adds balance to these stories. Prior has some experience in this area, and his very thoughtful comment on "The Backcast Concept" suggests that some of the points made in the article need additional discussion.

Reinvention: Small-Market Video Opportunities

By Jim Pickerell | 982 Words | Posted 9/2/2009 | Comments
While the transition from still photographer to television commercial producer is difficult, David Scott Smith's odyssey illustrates that an image creator and storyteller can find satisfaction in shooting and producing video.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.