Articles by Jim Pickerell

SuperStock Seeks Comptroller, Acct Exec

By Jim Pickerell | 139 Words | Posted 7/30/2009 | Comments
With all the depressing news, it is good to hear some good industry news occasionally. SuperStock is looking to hire a comptroller and an account executive.

What's a TIME Magazine Cover Worth?

By Jim Pickerell | 320 Words | Posted 7/29/2009 | Comments (7)
TIME used Robert Lam's photo of a jar of coins on the cover of the magazine, with the headline "The New Frugality." The copy read: "The recession has changed more than just how we live. It's changed what we value and what we expect---even after the economy recovers." Lam received $30 for use of the image, which suggests we should expect a lot less.

Newsprint Consumption Declines, Editorial Photog Competition Increases

By Jim Pickerell | 259 Words | Posted 7/28/2009 | Comments
If you are among those who think newspapers and magazines will always be with us because customers want them, consider that this year's newsprint consumption in the U.S. is down to a third of what it was in 1990.

Top iStockphoto Earners: June 2009

By Jim Pickerell | 1816 Words | Posted 7/28/2009 | Comments
The numbers below show the number of downloads for each of 124 of iStockphoto’s 150 top earners in the months of March, April, and May of 2009, based on total download statistics supplied daily by iStockphoto and compiled by istockcharts.

Reinvention: The Backcast Concept

By Jim Pickerell | 735 Words | Posted 7/27/2009 | Comments (1)
If you sell pictures for use in print publications, take a look at Backcast Online Magazine---not so much for the content, although it is great, but for the concept, which could be a huge new opportunity and salvation for editorial photographers.

Outside The Box Thinking On Information Delivery

By Jim Pickerell | 887 Words | Posted 7/24/2009 | Comments
The advertising model for funding the costs of newspaper and magazine content creation and delivery seems to have outlived its usefulness. Is there an alternative to meeting the needs of advertisers, content creators and consumers?

Is Piracy The Problem?

By Jim Pickerell | 771 Words | Posted 7/22/2009 | Comments (1)
The European Union's telecommunications chief Viviane Reding recently said that it is not piracy that is destroying the recording industry's business model, but a failed business model that is leading to piracy. This sentiment applies as much to the imaging industry as the recording industry, and it should be a wake-up call to business owners.

Need 'A Little Respect'?

By Jim Pickerell | 752 Words | Posted 7/21/2009 | Comments (3)
Recently, a very talented and successful photographer who produces both rights-managed and traditional royalty-free images was bemoaning the sorry state of the stock photo industry. He said: "We need a little respect [for our work]."

Demand for Print Declines

By Jim Pickerell | 148 Words | Posted 7/17/2009 | Comments
A recent WhatTheyThink survey found that 70% of the owners of printing businesses in the U.S. expect 2009 revenues to decline compared to 2008. If less is being spent to create printed products, less is being spent on the photographs that are used in them.

Microstock Representation: Choices Get More Complex

By Jim Pickerell | 928 Words | Posted 7/16/2009 | Comments
iStockphoto's move to segment its microstock collection into standard-priced images and the premium Vetta collection, priced 10 times higher, complicates the choices of contributors when trying to determine where to place images in order to maximize return. Should photographers enter into exclusive agreements with iStock in hopes that some of their images will be selected for the Vetta collection, or continue to distribute their images through multiple microstock sites?

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.