Articles by Jim Pickerell

Reinvention: Ron Rovtar Goes From Stock to Real Estate

By Jim Pickerell | 891 Words | Posted 7/15/2009 | Comments (1)
Photographers need to be prepared for and anticipate career change. Consider the career of Ron Rovtar, a successful stock photographer in the 90s, now happily selling real estate and using his photographic skills to photograph architecture.

Future of Advertising in Print

By Jim Pickerell | 573 Words | Posted 7/13/2009 | Comments (2)
"We have reset and won't rebound and re-grow," said Microsoft CEO Steve Ballmer on the continued decline of print as an advertising medium during the Cannes Lions International Advertising Festival.

ASMP Relaunches Site, Expands Resources

By Jim Pickerell | 243 Words | Posted 7/10/2009 | Comments (1)
The American Society of Media has launched a redesigned Web site with expanded resources available to all photographers and members of the photographic community---not just ASMP members.

Copyright Enforcement: Shifting from Prosecution to Buyer Acquisition

By Jim Pickerell | 718 Words | Posted 7/8/2009 | Comments (1)
Photographers and agencies are concerned about unauthorized image uses and the best ways to protect their copyright. The focus is often on catching the criminal---finding the individual who has made an unauthorized use---but there are two aspects to copyright protection that need to be considered. Much more attention should be paid to making it easy for individuals who find an image they want to use---whether on the Internet or in a printed publication---to locate the image owner and determine if a fee must be paid for the rights to use that image.

Reinvention: Photographing Democracy

By Jim Pickerell | 653 Words | Posted 7/7/2009 | Comments (2)
Joe Sohm started out as a teacher of American history but became a full-time photographer, and for more than 30 years, has produced images of people and lifestyles in every state in the union in his personal quest to illustrate the depth and breath of all that American democracy represents. His Visions of America collection contains 28,000 tightly edited images. Sohm has had a very successful career licensing rights to these stock images---one image at a time, around the world, through multiple distributors. As the stock photo business changes, Sohm, always a man with a grand vision, has moved on to new things.

Investment Opportunity: Shares of Blend Images

By Jim Pickerell | 448 Words | Posted 7/6/2009 | Comments
Want to be part owner of Blend Images, LLC, one of the leading stock-photo production operations in the world? Jack Hollingsworth, one of the two concept originators of Blend, is asking $250,000 for his shares in the company.

Why Price Discrimination Makes Sense

By Jim Pickerell | 1032 Words | Posted 7/1/2009 | Comments (3)
Market value for most products depends on how they are used---the value the customer receives. The distinguishing factor is often between renting and buying a product: from DVDs to photo equipment, renting based on value received is a very common practice, which has been all but eroded in the photo industry with the proliferation of microstock.

Reinvention: Shooting With Red One

By Jim Pickerell | 751 Words | Posted 6/26/2009 | Comments (3)
Many stock photographers are looking for new directions and ways to reinvent their businesses. Jonathan Ross is putting some effort into shooting video with the Red One camera.

Educational Image Categories

By Jim Pickerell | 141 Words | Posted 6/25/2009 | Comments
The following is a list of general categories of imagery that are often used by educational publishers. This list is used by the Universal Images Groups and by Encyclopaedia Britannica in categorizing images for their purposes. In one sense the list might be viewed as covering all types of imagery, but if you think of each category in terms of images that might have an educational application you see that many images that might broadly fit into the category will have little or no education value. 

Traditional Royalty-Free Pricing To Continue Decline

By Jim Pickerell | 807 Words | Posted 6/25/2009 | Comments (2)
If the figures in "Getty Images: Why Are Photographer Revenues Dropping?" are reasonably representative, there are at least two major and closely related issues to be considered: the downward trend of royalty-free pricing and oversupply.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.