Articles by Jim Pickerell

2008 Income Survey: Photographic Activities

By Jim Pickerell | 167 Words | Posted 4/30/2009 | Comments
Photographic activities that produced the highest average revenues were advertising and brochure, consumer editorial and architectural assignments.

2008 Income Survey: Geographic Conundrum

By Jim Pickerell | 505 Words | Posted 4/30/2009 | Comments
There were some very surprising results when we compared U.S. photographers with those residing elsewhere. Average U.S. stock photographer revenues appear to be substantially below those generated by shooters living elsewhere, apart from the few U.S. respondents earning in excess of $500,000.

2008 Income Survey: Revenue by Stock-Licensing Model

By Jim Pickerell | 429 Words | Posted 4/30/2009 | Comments (1)
Everyone wants to know the best strategy for marketing their images. The numbers from this year's income survey show that more people used the rights-managed strategy than any other, and that their average gross revenue was the highest at $56,326. However, image marketers should not be too quick to jump to the conclusion that rights-managed is necessarily the correct approach.

2008 Income Survey: Averages and Top Producers

By Jim Pickerell | 815 Words | Posted 4/29/2009 | Comments (1)
The average annual earnings of photographers responding to the 2008 Selling Stock self-employed photographer income survey are $110,409, leaving out the top five producers whose earnings are uncharacteristically large. Of this, the average annual stock income was $65,475, which means that 41% of photographers' freelance revenues come from something other than the licensing of rights to stock images.

2008 Income Survey Results

By Jim Pickerell | 3437 Words | Posted 4/27/2009 | Comments
The results of Selling Stock’s 2008 self-employed photographer income survey compared to the 2007 results are disappointing on several fronts. First, we only had 136 responses this year compared with 238 in 2007. Many factors could have contributed to this, but the 2008 data must be viewed as having less validity. Nevertheless, as we parse the data there are some interesting nuggets of information.

Credits-Per-Day Subscription Distinguishes Between Print and Web Uses

By Jim Pickerell | 609 Words | Posted 4/22/2009 | Comments
PantherMedia's proposed credits-per-day subscription plan is structured so customers who need larger files for print uses pay more reasonable prices for their images than is the case with existing subscription and microstock plans.

Micro Contract Terms More Favorable than Traditional

By Jim Pickerell | 593 Words | Posted 4/21/2009 | Comments (1)
Given the rapidly changing trends in the stock photo industry, photographers need to pay close attention to the duration of new contracts they are being asked to sign.

2008 Market Size: Transaction Volume

By Jim Pickerell | 229 Words | Posted 4/20/2009 | Comments
The number of traditionally priced transactions is declining, as is the average price per image.

2008 Market Size: Revenues by Region

By Jim Pickerell | 85 Words | Posted 4/20/2009 | Comments
Selling Stock estimates that the Americas are responsible for 41% of global stock-licensing revenue, while 49% come from Europe, the Middle East and the Arab world, and the final 10% from the Asia Pacific region.

Capture's Greenlight To Aid Agencies

By Jim Pickerell | 365 Words | Posted 4/16/2009 | Comments
U.K. technology company Capture will debut its image pre-flight utility Greenlight to the U.S. market at this weekend's PACA Symposium in Chicago. The first version of Greenlight has been designed primarily to enable agencies to quickly analyze image files and generate a report of common errors.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.