Articles by Jim Pickerell

Getty To Shutter Rights Ready

By Jim Pickerell | 459 Words | Posted 1/23/2009 | Comments (1)
Getty Images launched rights-ready pricing in 2006 in order to meet customer demands for "simpler, faster licensing." Now, the company has discovered that "customers also want to maintain their ability to very precisely fine-tune their licensing."

Will Hobbyists Take Over?

By Jim Pickerell | 519 Words | Posted 1/22/2009 | Comments (3)
A frequent question from professional stock photographers is: "Will hobbyists take over the market?" Our answer: not even in microstock.

Production Costs and Image Pricing Unrelated

By Jim Pickerell | 750 Words | Posted 1/21/2009 | Comments (6)
Many think that the stock-image industry should find a way to price images based on the cost of production. But the problem is not in the lack of a link between production cost and image price, but in the whole idea of stock photography as a primary business.

iStockcharts Offers Comprehensive Micro-Tracking

By Jim Pickerell | 375 Words | Posted 1/20/2009 | Comments (2)
As compared to the list of the top 50 iStockers, iStockcharts offers a more comprehensive list of iStock photographer performance. iStockcharts is updated daily and includes 21,377 shooters of the over 60,000 that have images on iStock.

SuperStock Sold To RGB Ventures

By Jim Pickerell | 369 Words | Posted 1/19/2009 | Comments (3)
A consortium that unites Rubberball, Glow Images, Blend Images and some of Blend's partners has become the new owner of the U.S. assets of SuperStock. RGB Ventures intends to continue to operate the company.

Ross Shares Cost-Control Strategies

By Jim Pickerell | 698 Words | Posted 1/12/2009 | Comments (8)
One of the world's most productive stock photographers, Jonathan Ross of Seattle's AndersenRoss, shares his strategy for controlling costs, particularly when it comes to microstock shoots.

Chapple: Two Years in Microstock

By Jim Pickerell | 651 Words | Posted 1/8/2009 | Comments (7)
Many traditional stock photographers question whether it will ever be possible to earn enough money from microstock production to justify the effort. Ron Chapple's experience is instructive.

Learning From Top 50 iStock Shooters

By Jim Pickerell | 606 Words | Posted 1/6/2009 | Comments
For traditional photographers interested in learning more about the microstock subjects in demand, much can be learned from the portfolios of best-selling iStockphoto contributors.

Choosing a Marketing Strategy in 2009

By Jim Pickerell | 758 Words | Posted 1/5/2009 | Comments (2)
This year, should photographers market new images as rights-managed, traditional royalty-free or microstock? It likely will not make a whole lot of difference.

Surprising Trends In Photographer Earnings

By Jim Pickerell | 774 Words | Posted 1/2/2009 | Comments (8)
There are countless stories about what best-selling stock photographers earn. However, the earnings of photographers a little farther down the food chain are more germane. It is useful to consider the likely earnings of the 50 most successful contributors to Getty Images' creative collections (rights-managed and royalty-free) and compare these figures with iStockphoto's 50 most successful photographers, paying particular attention to the probable earnings of the 50th photographer on the list.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.