Articles by Jim Pickerell

Modified Rights Ready Pricing

By Jim Pickerell | 275 Words | Posted 8/26/2008 | Comments
In 2007 I proposed a pricing strategy that combines the rights managed theory of pricing based on usage and the simplicity of microstock and its ability to license rights for very small uses for fees of a few dollars. The system is described in a 12 page booklet. I call the strategy Modified Right Ready.

'Speaking in Tongues' Seminar Announced

By Jim Pickerell | 118 Words | Posted 8/21/2008 | Comments
The Metadata Image Library Exploitation Project will conduct an all-day seminar, "Speaking in Tongues," in London on Oct. 3. The seminar will include discussion and workshops on multilingual thesauri that can make image collections widely available internationally.

What Does RF Mean?

By Jim Pickerell | 694 Words | Posted 8/21/2008 | Comments
The rationale for royalty-free licensing used to be to provide the customer with three benefits: a simple, straightforward price that didn't require negotiation, unlimited use of the purchased image and a low cost. As this marketing concept has matured, all of these ideas have been lost.

New Approach to Picture Research

By Jim Pickerell | 583 Words | Posted 8/20/2008 | Comments (5)
As image collections have grown, finding the right image quickly has become an increasingly difficult problem for customers. Back when the industry delivered 35mm transparencies, customers could call a picture agency, describe their need in detail and a researcher would delve through hundreds of images to find the few best. These selects were then shipped to the customer for final consideration. Internet search has changed all that.

Goldman Sacks 2007 Projections For Getty

By Jim Pickerell | 388 Words | Posted 8/20/2008 | Comments
As part of the process of selling Getty Images Goldman Sachs was provided detailed information relative to Getty's operations and on November 28, 2007 they produced a report that projected revenue for 2008 and 2012. The following are those figures. Getty Images was later sold to Hellman & Friedman. Due to the tremendous pressure microstock is putting on the stock photo market the following chart should be sobering for both traditional RF and RM shooters.

Getty Acquisitions

By Jim Pickerell | 282 Words | Posted 8/20/2008 | Comments
This chart provides a list of the stock agencies Getty has acquired since its founding in 1995.

Leading Stock Photo Sellers - 2008

By Jim Pickerell | 730 Words | Posted 8/20/2008 | Comments
This chart provides a list of the major sellers of stock photography worldwide. The list is broken up into three separate groups, those with revenue in excess of $20 million, those with revenue between $5 and $20 million and those with revenue between $1 and $5 million.

RF Price Variations At Getty

By Jim Pickerell | 498 Words | Posted 8/19/2008 | Comments
RF prices vary widely depending on the brand. The following are some of the prices charged for usage by various brands on Getty's site.

Getty Historic Numbers 2002 Thru 2007

By Jim Pickerell | 535 Words | Posted 8/19/2008 | Comments
Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns.

Getty Images Footage Sales

By Jim Pickerell | 133 Words | Posted 8/19/2008 | Comments
The following is a breakdown of Getty's Footage sales per quarter from Q4 2002 through Q4 2007. At the end of 2007 Getty stopped providing breakdowns of individual segments of their business.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.