Articles by Jim Pickerell

Images People Want Most

By Jim Pickerell | 433 Words | Posted 8/18/2008 | Comments
Graphic Design USA (GDUSA) recently released preliminary information from its 22nd annual Stock Visual Survey of picture buyers. (Full details will be available in its September issue.) One question on the survey every year concerns the categories of imagery most in demand. Over the years the top three categories have always been People/Celebrities, Lifestyle and Business/Industry.

Self-Employed Photographer Survey

By Jim Pickerell | 362 Words | Posted 8/14/2008 | Comments
Selling-Stock has launched a photographer survey designed to provide useful data for all those who license rights to their images.

New Price Model Needed

By Jim Pickerell | 621 Words | Posted 8/14/2008 | Comments (1)
We are locked into old-fashioned pricing. We need a new model built around use and value received. Corporate clients using an image on an ad or a billboard get much more value than someone using the same picture on their blog.

Jupitermedia: Slight Rev Rise In Q2

By Jim Pickerell | 446 Words | Posted 8/8/2008 | Comments
Jupitermedia's Q2 2008 revenues were $35 million up from $34.5 million in Q1 2008. Second-quarter revenue was up slightly from $34.7 million in the same period in 2007.

Image Source Lowers Price

By Jim Pickerell | 417 Words | Posted 8/7/2008 | Comments (1)
Image Source has made about 6,500 of its images (approximately 5% of its total collection) available on several microstock sites. Prices have been discounted up to 80% below the fees charged for images from its core Imagesource.com collection.

Stockxpert Photographers Rebel

By Jim Pickerell | 594 Words | Posted 8/5/2008 | Comments
On July 15, Steve Kapsinov, Jupiterimages' community manager for StockXpert, announced on the contributor forum that the company planed to offer StockXpert's microstock images on Jupiter's subscription site, Photos.com. Photographers were to be paid $.30 per image downloaded from the Photos.com site.

Getty Images Historic Numbers -- 2002 Thru 2007

By Jim Pickerell | 531 Words | Posted 8/1/2008 | Comments
Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns. 

Finding The Right Distributors

By Jim Pickerell | 617 Words | Posted 7/29/2008 | Comments
While finding distributors for one's production has always been a key aspect of the CEPIC Congress, there was a greater sense of urgency this year. One producer, Alex Mares-Manton of Asia Images, reported that in two-and-one-half days at CEPIC he was able to sign contracts with 14 distributors and complete handshake deals with 46 others.

Maximizing Revenue: RM or RF?

By Jim Pickerell | 741 Words | Posted 7/28/2008 | Comments (2)
Return-per-Image (RPI) may offer a false sense of return-on-investment. Photographers would be better advised to calculate return-per-shoot. Before microstock, stock distributors were clamoring for more RF, but demand has changed. At the recent CEPIC Congress, distributors were looking for RM collections. Photographers need to carefully determine which model is more advantageous for them.

Alamy Q2 2008 Results

By Jim Pickerell | 528 Words | Posted 7/25/2008 | Comments
Alamy continued its steady revenue growth in the second quarter and was up almost 20% compared to Q2 2007. The company had gross sales in Q2 2008 of $8,520,000, up from $7,132,000 in Q2 2007.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.