Articles by Jim Pickerell

News Photography In The Digital Age

By Jim Pickerell | 259 Words | Posted 1/4/2019 | Comments
According to, The State of News Photography 2018, published by the World Press Photo Foundation and authored by Adrian Hadland and Camilla Barnett photographers and photojournalists are finding working patterns in the media world increasingly difficult and many are facing more financial stress.

Fake Assignment Scams

By Jim Pickerell | 224 Words | Posted 1/4/2019 | Comments
PhotoShelter has reached out to its more than 80,000 photographers to alert them to fake assignment scams that are being sent through the contact form on their PhotoShelter website. There is no reason to believe that the scammers are only contacting PhotoShelter member as it would be easy for then to run the same scam on any photographer who has a website and offers a way to be contacted.

Don’t Ignore Customer Needs

By Jim Pickerell | 1279 Words | Posted 1/3/2019 | Comments
In response to the article I published last week where I suggested that what is needed is a system that enables photographers to deal directly with customers Macintosh Smith commented “Isn’t this what PhotographersDirect.com has tried to establish?" Photographers Direct is a good first step, but in my opinion it has some major flaws. Consequently, I suspect it is generating very little traffic.

Stock Photo Agencies: Outlived Their Usefulness

By Jim Pickerell | 4385 Words | Posted 12/27/2018 | Comments (2)
This long read outlines the step-by-step changes in the marketing of stock images over the the last 30 to 40 years. It makes clear why the production of stock images is no longer a viable business for most photographers and other image creators. At the end of the article, I have outlined some of the changes I believe need to be made in the relationships between image creators and customers in order to return the business to a profitable occupation for those who produce images.

Stock Photo Pricing: The Future

By Jim Pickerell | 48 Words | Posted 12/21/2018 | Comments
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy for engaging in the stock photo business in 2019.

Is The Customer Always Right?

By Jim Pickerell | 535 Words | Posted 12/20/2018 | Comments
Many in business believe “The Customer Is Always Right.” The only problem with this is that most customers always want “more” for “less money.” In the Internet environment, particularly, everything is expected to be FREE – literally. When it comes to satisfying the customer the problem arises in finding a way to cover the cost of producing the product or service. Part of the answer is to find ways to produce more efficiently. Over the years it has been possible to cut costs by providing workers with better tools, expecting more from the workers for less pay or replacing workers entirely by turning production jobs over to machines.

Future Of Photography

By Jim Pickerell | 383 Words | Posted 12/20/2018 | Comments
A recent story by Petapixel got me thinking about where still photography, as a profession, is headed in this world of generosity and free. Nvidia Corporation, a technology company based in Santa Clara, California, designs graphics processing units for the gaming and professional markets. They have recently released software that can create images of people that look completely real -- except the people never existed.

Cutting Out The Middleman

By Jim Pickerell | 1897 Words | Posted 12/18/2018 | Comments (5)
As fewer and fewer stock photographers earn enough from the licensing of their photos to justify continued production, some suggest that instead of letting stock agencies pay them 20% to 30% of the small gross fees collected to use their images, they should sell their images directly to customers. In this way they would get higher prices and keep 100% of what the customer pays.

Dreamstime Reverse Image Search

By Jim Pickerell | 289 Words | Posted 12/17/2018 | Comments (1)
Sometimes companies get so anxious to promote themselves that they announce new programs before they are actually functioning properly or ready for release. Last week Dreamstime announced its “New Reverse Image Search” and said it “makes finding the perfect stock image a snap.”

Which Companies Get Images For Rock Bottom Prices?

By Jim Pickerell | 584 Words | Posted 12/14/2018 | Comments
Everyone knows that many images are being licensed for very low prices. Many feel that the people paying these low prices are small, start-up businesses that are so poor they can’t justify paying fees high enough to cover the costs of creating the image. It is hoped that if photographers help these businesses succeed in the initial stages, eventually when they are profitable they might be able to pay enough to enable image creators to actually profit from their efforts.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.