Articles by Jim Pickerell

Justifying 20% RF Royalties

By Jim Pickerell | 674 Words | Posted 5/8/2008 | Comments (6)
Photographers regularly ask why the royalty paid on RF sales is only 20% of the net received by their agent, when the agent pays 40% to 65% on RM sales that are made in the same manner. Royalty percentages have little to do with reality, and nothing to do with the cost of production.

Digital Advertising to Eclipse Traditional By 2012

By Jim Pickerell | 207 Words | Posted 5/7/2008 | Comments
By 2012, digital advertising is expected to eclipse traditional advertising, according to 52% of respondents to Accenture's 2008 Global Media Survey of more than 100 senior business executives in North America and Europe.

Revenue Analysis: iStockphoto Growth

By Jim Pickerell | 573 Words | Posted 5/7/2008 | Comments
iStockphoto's Q1 2008 revenue increase was impressive compared to Q4 2007, but many image producers are worried about the declining number of downloads. Till the end of last year, virtually all iStock suppliers with reasonably sized collections could count on downloads and revenue rising steadily month to month.

Getty's Q1 Revs Rise 9.7%

By Jim Pickerell | 603 Words | Posted 5/2/2008 | Comments
Getty Images has reported revenue of $233.2 million for Q1 2008, up from $218.1 in Q4 2007 and up significantly from the $220 Q1 estimate supplied at the end of January. Revenue increased 9.7% compared to $212.7 million in Q1 2007 and came mainly from increasing licenses of editorial and micropayment imagery.

Changing Times: New Stock Environment

By Jim Pickerell | 581 Words | Posted 4/30/2008 | Comments
Unless pricing and distribution outlets change, it will be very difficult for an individual photographer living in the United States to earn his entire living from producing stock photography.

Corbis: Impact of Changing Editors

By Jim Pickerell | 170 Words | Posted 4/28/2008 | Comments
Several Corbis photographers complain that they've had two and three new editors in the last year. Dan Perlet, director of communications at corbis, says this happened as "a result of natural attrition and staff reductions Corbis had last year." He also pointed out that, unfortunately, similar reductions have been "happening in many parts of the industry as companies seek ways to be more competitive."

No. 1 Problem: Image Overload

By Jim Pickerell | 757 Words | Posted 4/28/2008 | Comments
There is general agreement that the industry's No. 1 problem is oversupply, but what can be done about it? It appears the three majors are in the process of cutting supply by editing tighter and taking less from both individual photographers and small, specialized production companies. New production companies find it next to impossible to get accepted by the three major distributors that combined represent close to 70% of commercial sales industry wide. Without selling through at least one of them, it is next to impossible to generate enough sales from other distributors to support a production operation.

Nature Picture Library Acquires Bluegreen Pictures

By Jim Pickerell | 183 Words | Posted 4/24/2008 | Comments
Nature Picture Library (NPL) has acquired Bluegreen Pictures, a library specializing in sailing, boating, marine wildlife and landscapes photographs. Bluegreen was established by Karren May on the Isle of Wight and represents some of the top names in yachting photography.

Book Publishing Prices For Additional Use

By Jim Pickerell | 638 Words | Posted 4/23/2008 | Comments
Houghton Mifflin Harcourt Publishing Company (HMH) is asking image providers to agree to an addendum to current and new agreements that limits HMH's liability in the event more copies of a book are sold, or more online uses are made, than were initially authorized. It is expected that other publishers will follow suit.

Image Listings: The Volume Advantage

By Jim Pickerell | 539 Words | Posted 4/22/2008 | Comments
Twenty years ago, when images were color slides and researchers went through drawers of images to fulfill a customer's request, there was great concern that duplicate images were stored at multiple agencies. Shopping around would net the best price. In fact, this almost never happened, even in cases where the same image was available in multiple agencies.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.