Articles by Jim Pickerell

Search Options: Traditional vs. Microstock

By Jim Pickerell | 617 Words | Posted 4/17/2008 | Comments
Traditional stock photography sellers constantly struggle to improve their collections and search. Diverse collections are added to the offering to increase customer choice. Then portals revert to tighter editing, limiting the number of images returned on each search. When portals use this strategy, the rejected images often turn up on other portals and customers often buy the rejected images.

Traditionals Move Toward Microstock

By Jim Pickerell | 760 Words | Posted 4/14/2008 | Comments (1)
Many traditional stock sellers are trying to determine how to enter the microstock market. Microstock companies have identified hundreds of thousands of customers. Traditional sellers have resisted this market, due to the low fees per use. But the number of sales is becoming hard to ignore.

Shakeout: RF Brands For Sale

By Jim Pickerell | 577 Words | Posted 4/11/2008 | Comments
The major portals are editing many of the third-party collections, dropping images and limiting what they could add. They now refuse to accept some of the brands they had previously encouraged to produce. All this has meant more images for microstock.

Image Collections For Sale

By Jim Pickerell | 221 Words | Posted 4/10/2008 | Comments
Several photo brands are rumored to be quietly offering their collections to selected buyers, but so far there seems to be very little interest from the buyer side.

Consolidation Frenzy: Sizing Up Agency Acquisitions

By Jim Pickerell | 1146 Words | Posted 4/8/2008 | Comments
In the last few years, the stock photo industry has experienced significant consolidation. The chart below lists 34 existing companies that have acquired a total of 197 agencies. In general, fewer large companies are controlling the industry as middle-sized and small companies disappear.

Business of Shooting Celebrities

By Jim Pickerell | 325 Words | Posted 4/7/2008 | Comments (1)
Big money is being spent for pictures of celebrities, but how much is going to the image creators?

Microstock RF Cannibalization Faster Than Predicted

By Jim Pickerell | 308 Words | Posted 4/4/2008 | Comments
Microstock cannibalization of traditional RF is occurring at a faster pace than I predicted in an earlier article "Royalty Free Trends At Getty." Getty has confirmed that iStockphoto earned $22 million in 2006 and $72 million in 2007.

Dreamstime Partners With ImageClick

By Jim Pickerell | 198 Words | Posted 4/3/2008 | Comments
Dreamstime has entered into an exclusive partnership with the Korean agency ImageClick to make professional-quality images available to the Korean market at microstock prices. ImageClick will launch its exclusive brand (www.i22.com) that will make it possible for Korean visitors to search the content in their native language.

Corbis, Crestock, April Fool's

By Jim Pickerell | 118 Words | Posted 4/2/2008 | Comments

CEPIC Launches Worldwide Industry Survey

By Jim Pickerell | 259 Words | Posted 4/1/2008 | Comments
CEPIC [Coordination of European Picture Agencies (Press, Stock, Heritage)] has launched its first comprehensive survey of the stock photo industry since 2000. Alan Smith, CEPIC president, says it, "will help picture businesses to know their market environment more profoundly and to learn how to respond to the current challenges."

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.