Articles by Jim Pickerell

Downloads: Microsite Comparisons

By Jim Pickerell | 758 Words | Posted 2/21/2008 | Comments
Photographers considering other sites need to determine how they will compare with iStock. In an attempt to learn more about comparative sales, I decided to use the same keywords to search several sites, order the images by number of downloads and count the total number of downloads for the 100 most downloaded images.

Should Customers Set Prices for Images?

By Jim Pickerell | 336 Words | Posted 2/21/2008 | Comments
Moodboard has just launched moodboard unlimited, which allows customers to set the price they will pay for an image. Any amount, no matter how low, will get them a 300 dpi file suitable for printing 8.5 inches x 11 inches.

Prediction - Microstock Will Overtake Traditional RF

By Jim Pickerell | 516 Words | Posted 2/19/2008 | Comments (2)
Prediction: more revenue will be generated by the licensing of microstock than through the licensing of traditional single image RF (TRF) before the end of 2010.

Agencies Can Learn From Each Other

By Jim Pickerell | 571 Words | Posted 2/15/2008 | Comments
Photographers and stock agencies are polarized between those who favor traditional marketing methods and those who favor microstock. Each side can learn from the other.

Microstock Acceptance Hurdle

By Jim Pickerell | 516 Words | Posted 2/15/2008 | Comments (1)
Many of the worlds most experienced and successful stock photographers - ones with high six-figure annual revenues are considering putting some of their best quality images on microstock sites as a test. But they often find it difficult to get the microstock companies to accept them.

Fair Trade: Base Image Price on Usage

By Jim Pickerell | 329 Words | Posted 2/11/2008 | Comments (1)
Photographers should always do everything possible to create images of highest quality. But just because they've worked hard to produce a stock image, used high-priced talent and expensive sets, doesn't mean they can charge more.

Weak Interest Puts Getty Auction In Jeopardy

By Jim Pickerell | 80 Words | Posted 2/11/2008 | Comments (1)

Getty Considering At Least One Takeover Offer

By Jim Pickerell | 220 Words | Posted 2/8/2008 | Comments
Reuters has reported that when Getty Images' deadline for bids closed on Feb. 4, there was at least one takeover offer. It was unclear how firm the offer (or offers) were and whether they were for all or parts of the company.

Photolibrary Clarifications

By Jim Pickerell | 417 Words | Posted 2/7/2008 | Comments
Index Stock contributors have been telling Stock Artists Alliance (SAA) they are now receiving royalty payments that exactly match the statements they received from former comptroller Carlos Santos in November.

Average Prices Down At Getty

By Jim Pickerell | 138 Words | Posted 2/6/2008 | Comments (1)
In the quarterly conference call to investors Getty Images CEO Jonathan Klein provided three reasons for why average prices were down about 10% for Q4 and the full year.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.