Articles by Jim Pickerell

Getty May Dump Distributors

By Jim Pickerell | 686 Words | Posted 12/6/2007 | Comments
Getty Images has decided to pull all its RF images from its Netherlands distributors in order to "add value" to its wholly owned office in that territory. But will the move help Getty or empower distributors?

Zenith: Ad Sales Forecast For 2008

By Jim Pickerell | 528 Words | Posted 12/4/2007 | Comments
Zenith Optimedia expects 2007 U.S. ad-spending growth to be just 2.5%, down from the 3.7% expansion the company foresaw as recently as last summer. But the situation for still photographers trying to sell images for ad use might be worse than anticipated.

OnRequest Images Focuses on Corporate Clients

By Jim Pickerell | 542 Words | Posted 12/3/2007 | Comments
OnRequest has abandoned it's "custom stock" format. The company is now focused on dealing with large corporate customers, the end users of the images, not ad agencies. The emphasis is on building custom libraries.

U.S. Photogs Do Better With Overseas Sales

By Jim Pickerell | 392 Words | Posted 11/30/2007 | Comments
For many photographers, gross revenue might still be strong, despite a falloff in U.S. sales. The goal is to find work overseas, since the Euro is stronger than the dollar.

Book Publishing Prices: When Will We All Wake Up?

By Jim Pickerell | 708 Words | Posted 11/29/2007 | Comments (2)
The book publishing industry has changed dramatically in the last decade or so and the stock photo industry has struggled to keep up with those changes. The biggest problem has been in establishing reasonable prices for increased circulation.

Focus: amanaimages

By Jim Pickerell | 250 Words | Posted 11/28/2007 | Comments (3)
Recently, when Alamy reported estimated 2007 revenues of $28 million, I speculated they were the fourth-largest seller of stock images in the world after Getty, Corbis and Jupiterimages. New information about Japan's amanaimages places them in fourth place and moves Alamy to fifth.

Book Publishing: When Will Getty Wake Up?

By Jim Pickerell | 576 Words | Posted 11/28/2007 | Comments
Both Corbis and Alamy adjust their prices based on image size and circulation. This makes sense to book publishers because that is the way they have priced usage for decades. Yes, publishers want to be able to print an image in more copies than originally anticipated, and include electronic uses, which Alamy offers for an additional 50% and is included in Corbis' price. But is it necessary to give larger uses away?

Corbis Cuts Sales Staff

By Jim Pickerell | 166 Words | Posted 11/20/2007 | Comments
Recently, Corbis announced it would be cutting 125 positions over the next several months, based on regional and local considerations. This is on top of the June announcement to eliminate 160 positions resulting from the closing down of its assignment business and the decision to sell its digital asset management division.

Price Structures Must Be Revamped

By Jim Pickerell | 758 Words | Posted 11/20/2007 | Comments
Everyone talks about the need for a simple pricing structure, but at present, it isn't happening. Somehow, we need to find a way to make all images available to all buyers at prices each can afford without giving images away to those who can justify paying more. It's time for major modifications.

Online Ad Revenues Rise

By Jim Pickerell | 269 Words | Posted 11/19/2007 | Comments
According to the Interactive Advertising Bureau, online ad revenues in the U.S. exceeded $5.2 billion in Q3 2007. In the first nine months of the year, online advertisers spent $15.1 billion, a 26% increase over the $12.1 billion for the same period in 2006.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.