Articles by Jim Pickerell

Measuring The Success Of $49 Web Use Pricing

By Jim Pickerell | 701 Words | Posted 11/16/2007 | Comments
Will Getty Images $49 Web Use product grow revenue for the company? Nick Evans-Lombe, executive vice president of imagery, products and services at Getty Images says, "We created a brand new product, at a compelling price point, for an entirely new market, and customers are responding. The Web-resolution product is in its early days, but demand is already very strong."

Getty Modifies $49 Web Use Offering

By Jim Pickerell | 540 Words | Posted 11/16/2007 | Comments
Bowing to pressure from a coalition of artist groups, led by the StockArtistsAlliance, and recognizing that it may have given away too much in their initial offering of the $49 "web-resolution" license, Getty Images has announced several changes in this program that started at the end of August.

Has A Recession Hit Stock Industry?

By Jim Pickerell | 707 Words | Posted 11/15/2007 | Comments
There is a lot of talk of recession, but so far the U.S. economy is not considered to be in one. However, recession, defined as two or three consecutive quarters of decline in economic activity, may already be here for the stock photo industry. The revenue numbers below are in millions for the industry's three publicly held companies:Getty Images, Jupiterimages and a21.

A21 Revenue Continues Decline

By Jim Pickerell | 680 Words | Posted 11/13/2007 | Comments
a21, Inc. has reported $5,387,000 in revenues for Q3 2007, down 9% from the same period in 2006 and down 5.5% from the previous quarter. The SuperStock/Purestock portion of revenues were $2,765,000 down 7.4% from the previous quarter. In Q2, SuperStock revenues were down 4%, compared to Q1 2007.

Burke Recognized For Efforts to Contain Global Warming

By Jim Pickerell | 90 Words | Posted 11/13/2007 | Comments
Jeff Burke and Lorraine Triolo have been recognized by Mayor Michael Cacciotti for having installed the largest commercial solar electricity system in South Pasadena, Calif. It's on their building, where Jupitermedia now has its Los Angeles headquarters.

Jupitermedia Q3 Results

By Jim Pickerell | 605 Words | Posted 11/9/2007 | Comments
Jupitermedia’s Q3 2007 revenues were $34.766 million, up from $33.784 million in the same period last year and from $34.7 million in Q2 2007. Revenues for the Online Images division, which represents 77% of the company’s total business, were $26.824 million, up from $26.177 million in the same quarter last year, but down from $27.383 million in the previous quarter. The decrease was primarily due to lower revenues from third party distributors. Total revenues for the first 9 months of 2007 were up $1.5 million from the first 9 months in the previous year.

$1,000 RF Images By Moodboard

By Jim Pickerell | 720 Words | Posted 11/9/2007 | Comments
In July Mike Watson launched moodboard.com and introduced a new usage-based pricing strategy for the high end RF images offered by his agency. These images are available under the brand name moodboard+. moodboard has just announced that they have licensed an RF image for non-exclusive usage for a fee of over $1,000, a price they believe is a new record for a non-exclusive sale of an RF image.

Ad Agency Use of Microstock Rising

By Jim Pickerell | 672 Words | Posted 11/8/2007 | Comments
Microstock sellers insist they are focused on developing an entirely new market -- the SOHO (small office, home office) buyer -- that has been, for the most part, ignored by traditional sellers who charge much more for image use than SOHO buyers can afford. There is no question that the vast majority of microstock customers fit this category.

In Memoriam: Jane S. Kinne

By Jim Pickerell | 431 Words | Posted 11/6/2007 | Comments
The stock photo industry lost an irreplaceable leader when Jane Kinne passed away this past weekend. For more than 50 years Jane fought for the rights of photographers and stock agencies. No one has given more to our industry.

Sorting Out Imagestate

By Jim Pickerell | 484 Words | Posted 11/5/2007 | Comments
Imagestate Media has announced the receipt of £2 million (about $4.2) in investment capital from Beringea. The investment will enable Imagestate Media to further expand its already comprehensive digital content base and extend its offering of still images to motion and other rich media content.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.