Articles by Jim Pickerell

New Business Model - Issue 3 and 4

By Jim Pickerell | 544 Words | Posted 9/19/2007 | Comments
If an amateur produces a great photo that meets the needs of a commercial customer, there is no reason why the commercial customer should expect to pay the amateur less than a pro. The price should be based on the value of the image to the customer, regardless of who produced it.

New Business Model - Issue 2

By Jim Pickerell | 419 Words | Posted 9/18/2007 | Comments
There has been an explosion of customers who want to use imagery, but the majority of these new clients have small budgets for photography. Meanwhile, sales to traditional stock photo customers have been sluggish for some time, and there are signs their needs will decline.

New Business Model - Issue 1

By Jim Pickerell | 444 Words | Posted 9/17/2007 | Comments
As more amateur photographers submit images to microstock, the line between amateur and professional blurs. In some areas, amateurs are giving pros a run for their money.

Developing a New Business Model - Part 1

By Jim Pickerell | 515 Words | Posted 9/14/2007 | Comments (2)
To outline a new model means it is necessary to come to some general agreement on several of the industry's fundamental issues. In a nine-part series, Jim Pickerell will discuss several key ones. Each installment will explore the impact on the future of the stock photo business. Part I: The New Business Model

Investors Oppose Getty's $49 Web Use Price

By Jim Pickerell | 444 Words | Posted 9/12/2007 | Comments (1)
Not only are photographers and agents upset about Getty Images recent move to lower the price for Web use of virtually all of its images to $49, but many in the investment community look at it as a bad idea as well.

Card Trick: Big Stock, Low Price

By Jim Pickerell | 326 Words | Posted 9/11/2007 | Comments (3)
When photographers sell exclusive images for greeting card use, they get less and the buyer gets more.

Exclusive Use: Flawed Model

By Jim Pickerell | 791 Words | Posted 9/7/2007 | Comments (2)
The drive by photographers and distributors to license RM stock images for exclusive use could be the undoing of many photographers.

Getty Image Partner Rebels

By Jim Pickerell | 229 Words | Posted 9/7/2007 | Comments (2)
As promised, Getty is heavily promoting its new $49 price for Web use of any RM, RR or RF image in its collection. But some suppliers are rebelling.

Profile: Yuri Arcus, Microstock Legend

By Jim Pickerell | 655 Words | Posted 9/5/2007 | Comments (3)
Many professional photographers claim no one could make a living selling images for $1.00 to $2.00, but there are always exceptions. At 28, Yuri Arcus is the world's top selling microstock photographer and has a good chance of reaching his aspiration of earning $1 million from stock photography before he is 30.

Digitalrailroad.net Launches Research Network

By Jim Pickerell | 373 Words | Posted 9/5/2007 | Comments (1)
Digital Railroad has launched the beta version of Research NetworkTM that enables picture buyers to submit research requests, free of charge, to more than 1,300 photographers and 65 agencies in 62 countries. Buyers may submit requests online in real time using their own descriptive phrases, or contact the research staff of Digitalrailroad.net MarketplaceTM.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.