Articles by Jim Pickerell

Prediction: RF Images Sold Via Microstock Portals

By Jim Pickerell | 558 Words | Posted 8/30/2007 | Comments (1)
In light of Getty Images' latest moves, I predict that very soon (certainly in less than a year) virtually every company producing RF images will try to sell their images through as many microstock portals as possible, as well as traditional portals.

Getty to Launch Valueline

By Jim Pickerell | 798 Words | Posted 8/28/2007 | Comments (1)
Getty Images will use Punchstock.com to launch a new RF brand called Valueline on August 31. Prices for Valueline images will be $19 for a 1mb low res image and $49 for all other RF file sizes from 10mb to 300mb.

Getty Dramatically Lowers Prices for Web Use

By Jim Pickerell | 657 Words | Posted 8/27/2007 | Comments (1)
Getty Image has announced a new Web-use price of $49 for a 500k 72DPI file of any of its images, regardless of brand or pricing model. This fee entitles the purchaser rights to use any selected RM image on any commercial or editorial Web site, email, mobile devices or multimedia project for one year.

Book It: New Variations in Textbook Prices

By Jim Pickerell | 606 Words | Posted 8/24/2007 | Comments (1)
In the last 10 years, price and demands have changed in the text and trade book industry. At present, there are pricing requests for circulations of up to 1.5 million, and it is not uncommon to get pricing requests for 500,000 to a million circs. Prices, like circs, have changed, too.

Yahoo! Photos Closes, Moves Ops To Flickr

By Jim Pickerell | 373 Words | Posted 8/20/2007 | Comments
Yahoo! has announced that it will close its photo-sharing site Yahoo! Photos on Sept. 20. The company decided to focus all its efforts on Flickr, though users can transfer their images to various sites.

Industry Realities Impact Photographers' Revs

By Jim Pickerell | 499 Words | Posted 8/16/2007 | Comments (1)
There are many reasons why we are likely to see a further decline in overall industry revenue." Overall industry revenue will go down; however, given the $70 million to $100 million that micropayment is adding to total industry revenue by bringing new buyers into the market, there hasn't been much falloff in dollars yet. It's not because customers are spending significantly less money. The pie is just being divided among a lot more suppliers.

Bankable: Money in Microstock

By Jim Pickerell | 438 Words | Posted 8/16/2007 | Comments (4)
Traditional stock photographers argue that it's impossible to make money selling at microstock prices. But microstock photographer Erik Reis has found it a viable business option.

Industry Slowdown Greatly Exaggerated

By Jim Pickerell | 656 Words | Posted 8/13/2007 | Comments (1)
Some in the investment community see a dramatic slowdown in the growth of the imaging market. I disagree. Overall, I think industry revenue is flat. Microstock is growing rapidly, but the revenue generated from these sales is being offset by a loss in traditional revenue.

A21 Down 7% in 2Q Revs

By Jim Pickerell | 377 Words | Posted 8/10/2007 | Comments
a21, Inc. has reported $5,696,000 in revenues for 2Q, down 7% from the previous quarter. The SuperStock revenues were down $130,000, or 4% for the stock image division.

Advertising Growth: Online Trumps Print

By Jim Pickerell | 346 Words | Posted 8/9/2007 | Comments
Four years from now, more money will be spent in the U.S. on online ads than newspapers ads. This is bad news for image producers because the average price paid for a picture used in an online ad is much lower than the price for print use. It also seems likely that many micropayment photos will be satisfactory for Internet and mobile use, further depressing prices.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.