Articles by Jim Pickerell

Make Money Shooting Video

By Jim Pickerell | 504 Words | Posted 8/8/2007 | Comments
Photographers want to know how they can make money shooting video. For the moment, that's a problem. There doesn't seem to be much revenue being made from producing short-form videos. However, it's important to know how to do it -- and these tips can help.

Video Is the Future

By Jim Pickerell | 446 Words | Posted 8/8/2007 | Comments
Still photographers need to focus on several critical facts for survival. The future is the Web, not print. The Web is a video medium, not a medium for still images. Learning to produce short-form video is essential.

Getty CEO Outlines Key Company Goals

By Jim Pickerell | 477 Words | Posted 8/7/2007 | Comments
During his recent conference call, Jonathan Klein, CEO of Getty Images, outlined a number of priorities for the company – getting units licensed and revenue stable tops the list.

iStock's Reveals Customer Profile

By Jim Pickerell | 108 Words | Posted 8/3/2007 | Comments

Getty CEO Moves to New York

By Jim Pickerell | 214 Words | Posted 8/3/2007 | Comments
Getty Images CEO, Jonathan Klein, intends to operate out of New York for about a year beginning in September. The rest of the executive team, with the exception of a soon to be names senior vice president of marketing, will remain in the Seattle headquarters.

Investors Punish Getty Images

By Jim Pickerell | 397 Words | Posted 8/3/2007 | Comments
Investors punished Getty Images in the first day after its announcement of its Q2 2007 results. The stock dropped 19.4% to $36.14 from its previous close of $44.84. If we go back two years to November 2005 when the stock price hit its peak in the mid-$90s, we see a steady decline. There are big drops almost every time Getty has made a quarterly announcement. A chart of the stock price over five years looks like a climb of Mount Everest, reaching the peak in November 2005 and now almost returning to the bottom again.

Getty Q2 2007 Results Disappointing

By Jim Pickerell | 533 Words | Posted 8/3/2007 | Comments
Getty Images reported revenue for Q2 2007 of $218 million, up from $204.8 million in Q2 2006 and $212.6 million in Q1 2007. Net income for the quarter was $33.7 million, with earnings per diluted share of $0.56. This compared to $23.2 million or $0.37 per share in the second quarter of 2006, but was down from $38 million or $0.63 per share in Q1 2007.

Traditional Imagery Volumes Tumble at Getty Images

By Jim Pickerell | 550 Words | Posted 8/3/2007 | Comments
Gross revenue generated by Getty Images in Q2 2007 was $218 million, up from $204.8 million in the same period in 2006. According to CEO Jonathan Klein, revenues for the "creative stills imagery" side of the business were flat at about $161 million. However, it should be noted that this number includes iStockphoto revenue, not normally considered a part of creative stills. The number of iStock downloads in Q2 2006 was about 2.5 million and downloads rose to 4.25 million in the recent quarter. If iStock revenue was removed from both quarters, creative stills would be down.

Mastering Web Video - Helpful Sites - Part II

By Jim Pickerell | 746 Words | Posted 7/31/2007 | Comments
The production of short-form videos is likely to be the next growth business opportunity. There are millions of videos online, but only a small portion offer helpful insights on how to develop a business producing them. Here is a sampling of useful sites.

Mastering The Demands Of Web Video

By Jim Pickerell | 1847 Words | Posted 7/30/2007 | Comments (1)
We are on the cusp of explosive demand for short-form videos designed for the net. Are you a still shooter experiencing declining RPI? Do you have to work twice as hard and produce double the quantity of images just to stay even now? If so, video production may offer an opportunity to stay in the business of photography.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.