Articles by Jim Pickerell

Nielsen's New Rankings Good For Video Shooters

By Jim Pickerell | 729 Words | Posted 7/26/2007 | Comments
Nielsen Net/Ratings, a global leader in Internet media and market research, has recently announced a new system for ranking online sites called "Total Minutes." This move could open tremendous opportunities for short-form videos.

Is Microstock Diluting RF and RM Revenue?

By Jim Pickerell | 402 Words | Posted 7/26/2007 | Comments (1)
There is no good way to estimate how many RF or RM sales are being lost because the customers are buying microstock instead. There are indications that Getty's RF sales in 2006 were declining about 10,000 units a quarter or 40,000 for the year. However, this is hard to confirm because Getty acquired Stockbyte last year and that acquisition should have boosted the total number of RF units sold. If 40,000 units were lost at an average price of $250, that would be $10 million.

Non-payment of PhotoDisc Royalties

By Jim Pickerell | 700 Words | Posted 7/23/2007 | Comments
A number of PhotoDisc photographers have become increasingly upset at the non-payment of royalties for almost two years - and Getty is in a legal situation where they can't do much about it.

ALAMY Q2 2007 FIGURES

By Jim Pickerell | 1434 Words | Posted 7/18/2007 | Comments
Alamy has released their second quarter 2007 figures on contributors, percentage revenue and average pricing which shows no major change from the previous quarter. In the quarter they added 897,277 images to their collection, slightly fewer than in the previous quarter. They now have over 9.15 million images on their site.

Understanding RPI

By Jim Pickerell | 1777 Words | Posted 7/18/2007 | Comments
Recently, I've been made aware that some photographers don't understand the difference between Return-Per-Image (RPI) and Return-Per-Image-Licensed (RPIL) and they are drawing some incorrect conclusions, particularly when Alamy reports its quarterly numbers.

Let's Be Realistic About Microstock

By Jim Pickerell | 2480 Words | Posted 7/12/2007 | Comments
There are traditionalist out there who are very upset that microstock exists and wish it would go away. It won't. It's here to stay and one way or another traditionalists need to find a way to live with it. This article tries to take a balanced look at microstock and how it will affect everyone's future.

What It Costs To Produce A Simple Image

By Jim Pickerell | 2201 Words | Posted 7/2/2007 | Comments
Serban Enache, CEO of Dreamstime, asked two questions. "Aren't the costs lower now for a traditional photographer, just as they are for a micropayment photographer? Why does an image of a corn field need to cost several hundred $$$ when it costs $10 to produce?" This article is my response to those questions.

SnapVillage By Corbis

By Jim Pickerell | 1243 Words | Posted 6/25/2007 | Comments
Corbis has launched the beta version of SnapVillage, (www.snapvillage.com) its entry into the microstock arena. In the beta stage the site will only be available to U.S. customers and will only accept payments on Visa, Master Card and American Express. The site will remain separate from the main Corbis site in the same way that iStockphoto is marketed separately from Getty Images.

Is Footage As Lucrative as Stills?

By Jim Pickerell | 1405 Words | Posted 6/21/2007 | Comments
After publishing the story on Tom Grill earlier, I wanted to check out what, if anything, he was doing about video. His response raised the issue of whether Video is as lucurative as stills and this story deals with that issue.

Trends For 2007 And 2008

By Jim Pickerell | 853 Words | Posted 6/19/2007 | Comments
Expect the business of producing and distributing still stock images to go downhill in the rest of 2007 and 2008. Among the issues to watch are: Crowdsourcing, Micropayment, Cannibalization of RF, Oversupply, No Growth in Customers Paying Traditional Prices, and a Decline in Use of Print for Information or Marketing.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.