Articles by Jim Pickerell

Alamy Announces Expansion

By Jim Pickerell | 854 Words | Posted 1/24/2004 | Comments
Alamy Images has announced that its 2003 revenue from licensing stock imagery grew 400% over 2002. In April the company will expand its business by opening a sales office in New York and a technology development operation in India. I will also expand its customers service operations in the U.K.

Getty 2003 Summary

By Jim Pickerell | 3205 Words | Posted 1/24/2004 | Comments
Getty reported fourth quarter revenue of $134.4 million up 13% from Q4 2002 revenue of $117.2 million. Total revenue for 2003 was $523.2 million a 13% increase over the $463 million in 2002. Radical adjustment in search results last August improving RM sales relative to RF. Signs of economic recovery, but number of images licensed still trending down.

Davis Remarks, Corbis Annual Meeting

By Jim Pickerell | 3685 Words | Posted 1/17/2004 | Comments
This story provides the full text of remarks by CEO Steve Davis at the 1st Corbis Annual Meeting. Video clips of Corbis images are not included, but the text of speakers that were presented on video is included. Highlights were $140 million in revenue for 2003, expanded image use by emerging markets and increased emphasis on providing a broad range of services to customers.

Corbis Donation To Non-Profits

By Jim Pickerell | 396 Words | Posted 1/17/2004 | Comments
Corbis waived more than $1 million in licensing fees to non-profit organizations around the world in 2003. The company announced that it will extent free access to Bettmann Archive Images in 2004, donating another $1 million to help non-profits tell their stories.

Corbis Reports Sales Of $140 Million

By Jim Pickerell | 2044 Words | Posted 1/17/2004 | Comments
At its first-ever annual meeting held in New York on January 15th Corbis announced that 2003 revenues were approximately $140 million. This was 20% above 2002 revenues of approximately $116 million. Bill Gates said Corbis would not go public in the next three to four years but there is likely to be ''diversified ownership'' at a later date.

Random Thoughts 71

By Jim Pickerell | 1085 Words | Posted 1/13/2004 | Comments
This issue discusses: OnRequest Images Partners With Photonica; ImageState 2003 Revenue Down; Corbis Makes More Restructuring Moves; Masterfile Integrates RF and RM; Zefa Adds Retrofile Collection and Thinkstock Launches RF Footage Site.

Communications Arts 2003 Survey

By Jim Pickerell | 1289 Words | Posted 1/13/2004 | Comments
Communication Arts has released data from its 2003 subscriber study indicating the use of royalty-free stock continued to grow at the expense of rights-managed stock and assignment work. The number of people using stock remained flat, though overall volume usage has increased slightly.

Getty Offers Flexible License Packs

By Jim Pickerell | 2531 Words | Posted 1/4/2004 | Comments
Getty's new Campaign Pricing, or Flexible License Packs offer customers with many potential uses for an image, a greatly simplified way to purchase rights, and, possibly, a great reduction in costs. This story details the numbers and explores some of the long range implications for everyone in the industry.

Increased Image Use???

By Jim Pickerell | 3034 Words | Posted 1/2/2004 | Comments
Will there be increased use of still images in 2004? Economists expect the U.S. economy to grow. Getty expects 8% to 12% revenue growth due to price increases and growth in the number of images licensed. But, there are a host of indicators that still image use is likely to decline. This story examines those indicators.

January 2004 Selling Stock

By Jim Pickerell | 5726 Words | Posted 1/2/2004 | Comments
This issue contains stories on Increased Image Use???, Legal Nightmare, Getty Raises Estimate, VNU Launches Stock Portal, VEER Acquires Solus Images, Stockbyte Buys VC Stake, Digital Color Printing, A21 and Superstock Deal, Hughes Named ImageState CEO, Purchasing Pixels, Clients Speak Out, Personalized Ads, Pew Internet Survey, Hidden Internet Uses, Film Decline At Kodak and Price Per Pix.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.