Articles by Jim Pickerell

Changes At Corbis

By Jim Pickerell | 651 Words | Posted 9/22/2003 | Comments
Corbis has eliminated certain positions including those of COO, Tony Rojas; VP of Worldwide Sales, Bruce Cheseborough; and VP Systems, Bob St. Clair in an effort to reduce and flatten the executive organization and ''drive functional decision-making more deeply into the company and maximize efficiencies across all business units,'' according to Steve Davis in an internal memo to the staff.

RF Impact On Stock Revenue

By Jim Pickerell | 1335 Words | Posted 9/22/2003 | Comments
A photographer asked recently, ''What is your take on the theory that the overall world market for imagery (based on revenue) has been significantly diluted by the emergence of RF and it's generous licensing terms?'' My short answer is that world revenue was flat in the 90's and has dipped slightly in the past couple years, but RF has not been the principle cause. See this article for a more explanation.

Re-Evaluation of Royalty Free

By Jim Pickerell | 2170 Words | Posted 9/22/2003 | Comments
It is time for many photographers to take another look at Royalty Free. Sometimes it is wise and prudent to re-assess long held strategies and philosophies and make dramatic adjustments rather than doggedly sticking to a long held idea or approach. This article explains why.

Performance Bonds

By Jim Pickerell | 1108 Words | Posted 9/22/2003 | Comments
Photographers shooting RM need to look at options other than speculative shooting for financing future shoots given the difficulty in getting a significant number of images into marketing. This story explores Performance Bonds that are used to a great extent in Europe.

Getty Adjusts Search Results Weight

By Jim Pickerell | 1644 Words | Posted 9/10/2003 | Comments
Getty has made dramatic changes in the results they deliver when customers do searches on gettyinages.com. This is likely to lead to a dramatic increase in RM sales for the 3rd quarter and a corresponding decline in RF sales for the same period, as well as a decline in the sales of 3rd Party images.

Property Release Dilemma

By Jim Pickerell | 4061 Words | Posted 9/3/2003 | Comments
The stock photo industry is rapidly moving to the point where there are more photo subjects you can't use for commercial purposes than those you can. Everyone wants ''iconic'' photos that viewers will instantly recognize, but many such subjects can not be used due to property and trademark rights. The ''List'' will grow!

Property Releases Dilemma

By Jim Pickerell | 4265 Words | Posted 9/3/2003 | Comments
The stock photo industry is rapidly moving to the point where there are more photo subjects you can’t use for commercial purposes than those you can.

SAA Evaluates On Request

By Jim Pickerell | 797 Words | Posted 9/3/2003 | Comments
The StockArtistsAlliance (SAA) takes issue with the OnRequest Images business model Selling Stock discussed in Random Thoughts 574. They are deeply concerned about the effects this new assignment service may have on the stock photo industry and believe this business model will be detrimental to the interests of Rights Managed stock photographers. In this story they provide their analysis.

September 2003 Selling Stock

By Jim Pickerell | 3621 Words | Posted 9/1/2003 | Comments
This issue includes stories on: Getty Having Best Year Ever, Getty's RM Pricing, list of Leading Stock Sellers, Is Corbis Headed For IPO?, NFL Closing Photo Library, Iconica, Solus Rumors, RF Seat Licenses, Vitucci to ImageState, ArtToday Acquired, OnRequest Images and SAA's reaction to story, and more.

Random Thoughts 66

By Jim Pickerell | 2728 Words | Posted 8/18/2003 | Comments
This group of stories includes: Corbis Sues Amazon; new Masterfile promotion; changes in RM Pricing, Search Result Methodology and Photographer's Choice at Getty; General Motors Launces PhotoStore; Digital Workflow at Corbis; Clement Mok Offers New Subscription RF Pricing Strategy; Book Sale Statistics; On-Request Images and more.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.