Articles by Jim Pickerell

Random Thoughts 65

By Jim Pickerell | 1634 Words | Posted 6/26/2003 | Comments
This issue has stories on: Photobuyer Survey, Print and Prepress Demand, Color Management, New Release from Hemera, Getty Acquires Celebrity Brands, Corbis Royalty Payments and UK Press Complaints Commission Found Wanting By Consumer.

CEPIC 2003 Congress

By Jim Pickerell | 1186 Words | Posted 6/7/2003 | Comments
The CEPIC International Congress in Europe is a ''must attend'' event for anyone interested in marketing stock photography but the venue this year in Lisbon, Portugal left a lot to be desired, and was not up to the standards of previous years. Conducting business was more of a challenge than at previous Congresses, partially due to increased attendence (Over 530 people from 338 companies).

Random Thoughts 64

By Jim Pickerell | 1165 Words | Posted 6/7/2003 | Comments
This issue has stories on: Zefa's Move to London, Gentieu Appeals Decision Favoring Getty, Getty's Assignment Program, Rex Features & Olycom Partner, Model Release, Leslie Hughes Joins Elisar and more on Keywording.

RF Metamorphosis

By Jim Pickerell | 3135 Words | Posted 6/7/2003 | Comments
The RF industry is facing some interesting challenges. It needs to increase single image prices, but that could lead to reduced volume and greater ''hassle'' for customers. It has a problem with unauthorized uses and the Subscription and Library models that sell images for greatly reduced prices are presenting a threat.

Marketing Images In Japan

By Jim Pickerell | 1393 Words | Posted 5/21/2003 | Comments
Japan is a $200 million market for stock photography, but only a small portion of that goes to non-Japanese photographers. Getty is making a major effort to get a larger share or this market, but they face some difficult hurddles.

Keywording and Broccoli

By Jim Pickerell | 4892 Words | Posted 5/21/2003 | Comments
Randy Taylor owner of Stock Media offers an indepth outline of the factors to consider when keywording images for online search. He points out that keywording is critical because, ''If researchers can't find it, they can't buy it.''

ImageState Revenue Down

By Jim Pickerell | 4739 Words | Posted 5/21/2003 | Comments
Image State has reported turnover of approximately $4.7 million for the six months ended 31 December 2002. This was down 17% from $5.7 million for the period from 1 July 2001 to 31 December 2001. 36% of revenue was from the U.S.; 18% was from Royalty Free.

Random Thoughts 63

By Jim Pickerell | 1320 Words | Posted 5/2/2003 | Comments
This issue has stories on: Stock Boston Suspending Custom In-House Research, Educational Publishing Statistics, RF Trends, Digital Workflow Strategies, and Seminar for Agencies in London.

A21 To Acquire Superstock

By Jim Pickerell | 845 Words | Posted 5/2/2003 | Comments
On April 24, 2003 a21, Inc. announced that it had signed a Letter of Intent to acquire SuperStock. Earlier in the month the company had also announced a Letter of Intent to acquire Nonstock.

Court Dismisses Gentieu Case Against Getty

By Jim Pickerell | 1923 Words | Posted 5/2/2003 | Comments
Federal Court in Chicago dismissed a motion for summary judgment in the Penny Gentieu case against TSI and Getty Images. Gentieu charged that the actions of TSI violated her copyright, that TSI breached its fiduciary duty, and breached her agency agreement. After reviewing the evidence, the court granted TSI's motion to dismiss the case in its entirety.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.