Articles by Jim Pickerell

May 2003 Selling Stock

By Jim Pickerell | 3807 Words | Posted 5/1/2003 | Comments
This issue contains stories on: Getty Images Q1 Report, Greenberg Wins, Digimark Finds Infringers for Workbookstock, New Marketing Trends Emerge, Is RF In Your Future?, Subjects In Demand, and Klaus Tiedge's Journey Into RF.

Getty Reports Significant Revenue/Earnings Growth

By Jim Pickerell | 3652 Words | Posted 4/25/2003 | Comments
Getty Images, Inc. reported first quarter 2003 revenue of $130.3 million up from $117.7 million in fourth quarter 2002 and a 14.5 percent increase over revenue of $113.9 million in first quarter 2002. Over $4 million of the revenue rise was attributed to foreign currency translation as the dollar has weakened considerably from the first quarter of 2002.

New Trends Emerge

By Jim Pickerell | 2136 Words | Posted 4/11/2003 | Comments
Instead of trying to do it all, many sellers of stock images are beginning to focus their efforts toward either Marketing and Distribution OR Content Creation and Aggregation. This article explores that trend.

Random Thoughts 62

By Jim Pickerell | 1961 Words | Posted 4/11/2003 | Comments
This issue has stories on: Copyright Protection at Workbookstock, Getty's New RF Pricing Structure, Management Changes At Image Source, Fix Joins Brand X, AGE Distributed Website Architecture and more.

Tom Grill on RF vs RM

By Jim Pickerell | 5814 Words | Posted 4/11/2003 | Comments
Tom Grill, one of the stock industries most financially successful photographers, says he is earning as much from RF as from RM and that photographers can be successful doing either. Grill left Comstock two years ago to start his own production company. Read this long dialog between Jim Pickerell and Grill.

Scanlon On Royalty Free

By Jim Pickerell | 2871 Words | Posted 3/22/2003 | Comments
In preparing Story 543 on Royalty Free, I asked companies that produce RF several questions. The response from Henry Scanlon at Comstock was insightful and much more than I had asked for, or expected. Henry is always entertaining and this article provides important perspectives that are worth considering.

Marketing Channels

By Jim Pickerell | 1491 Words | Posted 3/22/2003 | Comments
Most companies that produce RF are trying to maximize the number of marketing outlets for their images. Comstock, on the other hand, appears to be alone in focusing on promoting brand and not making its images available through other sites. I asked Henry Scanlon to outline the logic for that position.

Journey Into RF

By Jim Pickerell | 1335 Words | Posted 3/22/2003 | Comments
Klaus Tiedge is a German photographer, living in Capetown, South Africa, who started producing RM stock images of people, lifestyle and beauty subjects about 8 years ago. Two-and-a-half years ago he began shooting RF for ImageSource. This story outlines his experiences.

Subjects In Demand

By Jim Pickerell | 2391 Words | Posted 3/22/2003 | Comments
I'm frequently asked, ''What's in demand? What sells?'' This story tries to answer that question by examining the subject matter of 2747 RF discs that are produced by 11 RF companies. It provides breakdowns of the various subject categories that over 200,000 RF images fall into.

RF In Your Future?

By Jim Pickerell | 4013 Words | Posted 3/22/2003 | Comments
Many photographers are still adamantly opposed to producing Royalty Free stock. It's time to re-think that position. This story outlines reasons why most stock photographers should be looking to produce at least some RF, if they want to advance their careers in stock.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.