Articles by Jim Pickerell

Random Thoughts 59

By Jim Pickerell | 1539 Words | Posted 1/22/2003 | Comments
This includes short items on: Veer Adds Rights Managed Collections, Stock Media Marketing Model, US Book Sales, PictureHouse March Events, Getty To Represent Time Inc. Archives, Stock Image Launches Pixland and more.

DC - Reviewing Market Segments

By Jim Pickerell | 1704 Words | Posted 1/9/2003 | Comments
This story looks at three major segments of the stock photo market and analyzes where digitally created images are likely to have their greatest impact in the near future and why.

Random Thoughts 58

By Jim Pickerell | 897 Words | Posted 1/9/2003 | Comments
This issue contains stories on Sales Growth at Workbookstock, Image State fiscal 2002 Financial Results showing significant losses, a new browser software called Fotoshowpro that will help photographers set up their own searchable web sites, and more.

DC - Reproduction Quality

By Jim Pickerell | 2084 Words | Posted 1/9/2003 | Comments
This story examines the issues related to reproduction of digitally created images and explains why the quality is so much better from files that are much smaller than the accepted standard for drum scans of film. This fact offers some significant creative options.

Digital Capture

By Jim Pickerell | 1112 Words | Posted 1/9/2003 | Comments
This begins a series of stories on the potentials for using digitally created images as stock. I am convinced that it is currently possible to get better reproduction results from digitally created images than from film. Learn why.

LiquidLibrary.com

By Jim Pickerell | 890 Words | Posted 1/9/2003 | Comments
Dynamic Graphics (DGUSA), a division of Creatas, has moved their Clipper and Designers Club Royalty Free brands to an online site called Liquidlibrary.com. Customers get at least 150 images a month for a $125 subscription price.

DC - Caption and Keyword Information

By Jim Pickerell | 4190 Words | Posted 1/9/2003 | Comments
One major advantage of digital capture is the ability to easily store caption and keyword information with the image and to use this info to locate, track and market images. This story discusses workflow issues related to this process.

DC - Digital Capture Resources

By Jim Pickerell | 444 Words | Posted 1/9/2003 | Comments
This story outlines useful online resources for photographers who are trying to get started in digital still photography. It also provides resources for those already be shooting digital who have questions.

January 2003 Selling Stock

By Jim Pickerell | 6279 Words | Posted 1/1/2003 | Comments
This issue contains a New Selling Stock Survey, story on how the Economic Climate is likely to affect our industry, RF Rights Standardization, Tight of Loose Editing, National Geographic Goes Online, several short articles on RF, Creatas Worldwide Network, PACA Name Change, favorable court ruling in Massachusetts, AD Industry Projections for 2003, Protecting Your Property, analysis of The Big Players and more.

The Big Players

By Jim Pickerell | 3027 Words | Posted 12/18/2002 | Comments
This article on 11 of the world's largest stock agencies was written by Pat Hunt and first published in the Picture Magazine in New York. Pat surveyed these companies and sumarized and reviewed their responses. Pat is a Stock and Marketing Consultant, former owner of Light Sources Stock in Massachusetts and currently VP, Sales at Index Stock Images.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.