Articles by Jim Pickerell

Selling Stock 2003 Survey

By Jim Pickerell | 667 Words | Posted 12/18/2002 | Comments
Selling Stock is launching a new survey to assess stock income trends from the photographer's point of view, and to hopefully draw some conclusions for the future from this data. We urge all stock photographers to respond to this simple survey.

Random Thoughts 57

By Jim Pickerell | 2077 Words | Posted 12/18/2002 | Comments
This issue has short items on: The launch of Nat. Geographic's web site and the participation of Panaoramic Images on that site; Printing Industry Sales Statistics, Ad Industry Sales Projections for 2003, a Court Decision Upholding a 5 Times Multiplier For Unauthorized Use; Several Items Relating to RF Uses, and more.

Protecting Your Property

By Jim Pickerell | 2407 Words | Posted 12/6/2002 | Comments
Technology advances make it easier than ever for buyers of photography to cheat. Sellers need to be more vigilant in protecting there rights. I asked Gary Elsner, a consultant for photographers and stock agents, to outline some of the things sellers can do to protect their copyrights.

RF Rights Standardization

By Jim Pickerell | 1109 Words | Posted 12/6/2002 | Comments
What rights do you get when you purchase an RF image? Many buyers think they can do whatever they please with the image, but if you dig through the fine print in the licenses that isn't true. The RF industry is losing money through misuse of their imagery. Some RF producers are calling for a standarization of license terms and new enforcement procedures.

Deflation - Future Economics

By Jim Pickerell | 2341 Words | Posted 12/6/2002 | Comments
Is a period of deflation coming? What impact will the economic climate have on the stock photo industry? This story explores the current RM photography environment and how a continued weak economy my impact the future for both photographers and agents.

Tight Or Loose Editing

By Jim Pickerell | 1632 Words | Posted 11/21/2002 | Comments
Which type of online site do professional photo buyers prefer -- one that is tightly edited with a limited number of images or one with lots of images that may give them lots of hits on any search? Four photo buyers provided some perspective on this issue at the PACA International Conference in Miami.

Random Thoughts 56

By Jim Pickerell | 1940 Words | Posted 11/21/2002 | Comments
This edition has stories on: Digital Vision Sales, Future of RF CD-ROM's, Comstock Flat Fee Pricing, Getty Moves to NY Stock Exchange, PACA Changes Name, Delay In Royalty Payments, ImageState Funding, Sheldon Marshall's back, Market Size and more.

Random Thoughts 55

By Jim Pickerell | 1205 Words | Posted 11/6/2002 | Comments
This edition has stories on: Creatas Rolls Out Worldwide Distribution Network, StockArtistsAlliance, ACE Photoagency in Liquidation, imageshop and imagesource Enter Partnership, BullseyeImages.com and Getty's Website Companion.

November 2002 Selling Stock

By Jim Pickerell | 3922 Words | Posted 11/1/2002 | Comments
This issue contains stories on Getty's Photographer's Choice, Creative Eye Update, Getty Revenue Up, Image Return Nightmare, Veer Launches New Company, Stock Index USA, Editing For Online, New Marketing Strategies, Sub-Agent Percentages, Ten Year Licenses in Publishing, and Masterfile Sales Force.

Getty Revenue Up In Difficult Market

By Jim Pickerell | 2496 Words | Posted 10/26/2002 | Comments
Getty Images reported revenue of $118.2 million for the 3rd quarter, up 4% over the 2nd quarter, and exceeded analysts expectations for earnings. RF sales were up significantly. TAXI and TIB did extremely well.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.