Articles by Jim Pickerell

Random Thoughts 54

By Jim Pickerell | 1179 Words | Posted 10/26/2002 | Comments
This edition has stories on: Veer Launches New Company, Stock Index USA East 2003, Interpublic Forcasts Lower Earnings, Creative Eye Update, Naturepl.com Enters North America and Towery Publishers Closes.

Getty And Corbis???

By Jim Pickerell | 2986 Words | Posted 10/17/2002 | Comments
Getty & Corbis are talking. There are no official statements, but given the impact any agreement between these two companies will have on the industry it is useful to examine what might happen. This story explores a number of issues related to the talks.

Random Thoughts 53

By Jim Pickerell | 1530 Words | Posted 10/10/2002 | Comments
This issue has short items on Getty and Corbis in Talks, Copyright Watch, Stock Catalogs Or Art Books?, Mayes Joins ImageSource, Veer Directory - First and Last Issue, and Insuring That Customers Delete Digital Files.

Ten Year License

By Jim Pickerell | 733 Words | Posted 10/10/2002 | Comments
More and more book publishers are insisting on ten year usage licenses for the images they want to purchase. This story discusses the implications of licensing for such long terms when the way these images will be used is likely to change dramatically over the usage period. It also suggests strategies for framing the license.

Sub-Agent Percentages

By Jim Pickerell | 810 Words | Posted 9/27/2002 | Comments
Confused by sub-agent percentages? Want to know what the industry standards are for splits between selling agent, producing agent and photographer. This story explains current practices.

Random Thoughts 52

By Jim Pickerell | 1146 Words | Posted 9/27/2002 | Comments
This issue has short items on SuperStock Closing European Offices, Masterfile Expanding Sales Force, Workbookstock.com Releasing New Catalogs, Dynamic Graphics Names Director of Business Affairs, Tracking Uses and Streaming Video In Advertising.

Photographer's Choice At Getty

By Jim Pickerell | 1146 Words | Posted 9/27/2002 | Comments
In response to photographer complaints that Getty's editing has been too tight Getty has launched ''Photographer's Choice''. Photographers are now allowed to put a limited number of images of their choice on the Gettyimages.com site and get the benefit of the major international distrubution it offers.

New Marketing Strategies

By Jim Pickerell | 899 Words | Posted 9/19/2002 | Comments
Photographers with large files of model released images are trying to find agencies who will take their whole body of work. This story includes advice Jim Pickerell gave to one such photographer recently.

Random Thoughts 51

By Jim Pickerell | 1715 Words | Posted 9/19/2002 | Comments
This issue has short items on Presenting Digital Images for Customer Consideration, Online Use in the Book Publishing Arena, Licensing Unlimited Rights, Picturehouse in New York, Digital Vision Sanctioned For Racial Discrimination and Hemera's New Royalty Free Membership Offering.

Editing For Online

By Jim Pickerell | 1543 Words | Posted 9/19/2002 | Comments
Many organizations are putting huge numbers of images into online databases. The big problem is in choosing which images to scan. This story deals with the dilemma as outlined in a recent ASPP seminar entitled, ''Big Archives, Big Decisions: a Digital Dilemma.''

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.