Articles by Jim Pickerell

What Stock Subjects Sell Best?

By Jim Pickerell | 3828 Words | Posted 9/9/2002 | Comments
Now that we know who the buyers are, what do they want to buy? What are the subjects that sell? In the broadest sense almost anything. Daily there are weird requests coming from small special interest publications and book publishers for very unique and unusual subject matter that very few people are likely to have ever photographed.

PACA Regroups

By Jim Pickerell | 597 Words | Posted 9/7/2002 | Comments
Despite recent setbacks, PACA has announced that it is moving forward with a new leadership team and a re-writing of the organization's bylaws. The 2002 International Conference to be held in Miami in November is on track to be a major industry event.

Image Return Nightmare

By Jim Pickerell | 2546 Words | Posted 9/7/2002 | Comments
Image return has become a major issue for many photographers. The basic problem has been with the industry for a long time, but several factors have recently come together to dramatically raise the level of concern. Review the dimensions of the problem and learn what you can do.

September 2002 Selling Stock

By Jim Pickerell | 6650 Words | Posted 9/1/2002 | Comments
This edition of the newsletter has stories on Getty's Accounting Problems, Integration, Pictor Folds, Creative Eye Folds, Building A Searchable Web Site, Flat Sales At Getty, Masterfile Drops First-Refusal Policy, Digital Vision and Getty, Natural Selection's New Site, PACA Regroups and more.

Creative Eye Seeks Additional Funds

By Jim Pickerell | 827 Words | Posted 8/17/2002 | Comments
Creative Eye is asking member photographers to approve an assessment of $750 each in order to keep its doors open beyond October 1, 2002. If a sufficient number of members do not agree to this assessment by August 23rd CE has said it will begin the process of an orderly shut down as of September 1st.

Rowell Killed In Plane Crash

By Jim Pickerell | 354 Words | Posted 8/17/2002 | Comments
Renowned adventure photographer Galen Rowell and his wife Barbara were killed August 11th in a plane crash near their home in Bishop, CA. They were returning from a three week photo workshop in the Bering Sea.

Masterfile Drops First-Refusal

By Jim Pickerell | 568 Words | Posted 8/3/2002 | Comments
Until recently Masterfile had been one of the last major agencies to insist that every photographer they represented be exclusive with them. Earlier this year they moved to an image-exclusive contract with all their artists, but they still insisted on the right-of-first-refusal. Now they have eliminated that as well. This provides great new opportunities for photographers.

Random Thoughts 50

By Jim Pickerell | 1062 Words | Posted 8/3/2002 | Comments
In this issue are points for RF distributors to consider about Digital Vision's new alliance with Getty, Getty and Klein Sell Shares, Corbis Sales of Editorial Images For Advertising, PictureQuest to Set Up German Office, Imagefile in Ireland Splits and Pictor Folds.

Integration

By Jim Pickerell | 1829 Words | Posted 8/3/2002 | Comments
One of the big problems in building a business by acquisition is that eventually integration of the smaller entities is necessary. Getty and Corbis are both facing integration problems now. Check out some of the hurdles that photographers should consider as they move ahead.

Flat Sales At Getty

By Jim Pickerell | 1595 Words | Posted 7/25/2002 | Comments
Getty Images posted a profit for the second consecutive quarter, but sales dipped 2.2% to $113.3 million when compared with sales a year ago. Jonathan Klein said, ''Not withstanding the turmoil in the financial markets and the very difficult environment in which many of our customers still find themselves, our business is in the best shape it has ever been.''

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.